Hobie Eyewear Debuts New Product Innovations at January Surf Expo 2026

Oceanside, CA (January 5, 2026) – Eyeking LLC model Hobie® Eyewear returns to Surf Expo this week with a powerful lineup of recent product introductions that reinforce the model’s give attention to efficiency, sustainability, and real-world performance. Exhibiting in sales space 207, Hobie® Eyewear will unveil a number of new kinds and class expansions designed for all times on and across the water.

Main the launch is Hatch Float. A brand new floating way of life body that builds on the success of the model’s Hull Float type. Hatch Float is crafted from upcycled Hobie kayak plastic and options the identical premium, polarized lens efficiency and buoyancy that customers have come to count on. A portion of gross sales from Hatch Float will help the FishAmerica Basis, furthering Hobie® Eyewear’s ongoing dedication to conservation and more healthy waterways. With its 6-base way of life design, Hatch Float expands sustainable eyewear right into a extra on a regular basis silhouette.

“Hatch Float was impressed by the overwhelming response to Hull Float and the will to supply that very same sustainability story in a extra informal wearable body,” mentioned Stephen Vaughan, Senior Director of Product Growth at Hobie® Eyewear. “We wished to show that eco-conscious supplies and premium efficiency can exist in kinds folks need to put on each day.”

Additionally debuting is Mojo Float 2.0, which is a big evolution of one among Hobie® Eyewear’s best-selling floating kinds. The up to date design introduces an anti-fog forehead gasket and co-molded MEGOL™ rubber for improved consolation, grip, and moisture administration. These enhancements elevate Mojo Float 2.0 right into a extra technical efficiency possibility whereas sustaining its dependable flotation.

Hobie Eyewear may even introduce a brand-new ANSI Z87.1 safety-rated assortment, increasing into protecting eyewear designed to satisfy rigorous impression and security requirements. The gathering is highlighted by Everglades ANSI and Everglades ANSI Readers, delivering sturdy safety whereas sustaining Hobie® Eyewear’s signature polarized optics.

Rounding out the brand new Readers Assortment are extra reader choices within the well-liked Woody Sport body. Each Woody Sport Readers and Everglades ANSI Readers can be found in two lens tint choices and three magnification powers (+1.5, +2.0, and +2.5), providing clear and cozy imaginative and prescient for close-up duties with out compromising type or efficiency.

“Our purpose with these launches was to hear carefully to how our clients really use their eyewear,” Vaughan added. “From sustainable floating frames to ANSI safety and readers, we designed each product to resolve actual wants whereas staying true to Hobie® Eyewear’s heritage.”

Retailers and trade companions are invited to expertise the total 2026 Hobie® Eyewear product lineup at Surf Expo in sales space 207.

Schedule an appointment with the Hobie® Eyewear crew at Surf Expo HERE or electronic mail gross sales@hobieeyewear.com

Because the unique licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design agency devoted to crafting and delivering distinctive eyewear globally. Specializing in non-public label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a model impressed by the legendary waterman Hobie Alter. This sun shades assortment is tailor-made for out of doors fans, water sports activities athletes, and people captivated with journey. Since 1982, our in depth line of efficiency polarized sun shades has constantly upheld a legacy of cutting-edge imaginative and prescient know-how and design centered on enhancing efficiency. Dedicated to excellence and pushed by a shared love for enriching out of doors experiences, Eyeking LLC and Hobie® Eyewear collectively form the way forward for efficiency eyewear. Discover the gathering at www.eyeking.com or www.hobieeyewear.com for extra info.

For extra info, please go to 

WWW.HOBIEEYEWEAR.COM