New Product Launch Award Winners Announced at the 2026 ATA Industry Celebration Event

NEW ULM, MN — The Archery Commerce Affiliation is happy to current the New Product Launch Showcase award winners. The New Product Launch Showcase highlights merchandise launched on the 2026 ATA Commerce Present as a part of ATA Present Week, recognizing corporations for excellence in new product design, innovation and their potential to satisfy buyer calls for. Award recipients have been introduced Jan. 7 through the ATA Trade Celebration occasion, introduced by Mossy Oak. 

New Product Launch Award winners are: 

First Place: Specialty Archery LLC, Stack It Peep

Second Place: Pure Archery Group, Bowtech Alliance

Third Place: Excessive Searching 365 LLC, Stick for Bear

The ATA additionally has six category-specific awards for the New Product Launch Showcase. This 12 months’s award winners are: 

Finest New Bow: Pure Archery Group, Bowtech Alliance

Finest New Broadhead: Rage Broadheads, Tyrant 3 Blade

Finest New Launch: T.R.U. Ball & AXCEL Archery, Alt Zero

Finest New Expertise: Yellowstone.ai LLC, Y2 Broad Lens Mobile Path Digicam

Finest New Gear: Excessive Searching 365 LLC, Stick for Bear

Finest New Accent: Specialty Archery LLC, Stack It Peep

“New product innovation is the important thing to driving gross sales and propelling the archery business ahead,” Jeff Poole, ATA president and CEO, mentioned. “I’m proud to acknowledge this 12 months’s New Product of the Yr award winners from the tons of of latest merchandise launched at this 12 months’s ATA Present.” 

The ATA awards program was created in 2020 to acknowledge people and corporations that make vital contributions to the way forward for archery. 

For extra details about the ATA’s awards program, contact Jennifer Mazur, ATA’s senior director of outreach and training, at jennifermazur@archerytrade.org or (507) 233-8139. 

Serving our members since 1953, the Archery Commerce Affiliation is the main group for producers, retailers, distributors, gross sales representatives and others working within the archery and bowhunting business. The ATA works to extend the recruitment and retention of latest, present and once-active archers and bowhunters, whereas serving as a driving power in defending, educating and lobbying for the higher good of the business and sport. The ATA preserves and promotes archery and bowhunting’s wealthy heritage to make sure lively client participation, and profitable manufacturing and retailing for generations to come back. The ATA owns and operates the ATA Present, the archery and bowhunting business’s largest and longest-running commerce present worldwide.