CINCINNATI, Ohio – January 9, 2026 – Vary USA, the nation’s premier indoor gun vary and firearm retailer, introduced the promotion of Jimmy McManus to Chief Working Officer, efficient instantly. The promotion is a part of a strategic organizational realignment designed to speed up development and improve operational excellence throughout the corporate’s 50 places in 14 states, with extra coming in 2026.
In his new function, McManus can be accountable for day-to-day operations spanning retailer operations, accounting, advertising and marketing, merchandising, membership, buyer expertise, coaching and ecommerce, with a significant concentrate on income technology, profitability and scaling the enterprise. McManus will personal P&L efficiency and EBITDA supply whereas main strategic initiatives to maximise gross sales development and operational effectivity.
“Jimmy has demonstrated distinctive management and strategic imaginative and prescient throughout his tenure as vp of merchandising,” stated Thomas Willingham, Founder and CEO of Vary USA. “His confirmed potential to drive gross sales efficiency, determine development alternatives and construct high-performing groups whereas increasing his tasks makes him the perfect chief to information our gross sales group as we proceed to develop.”
Since becoming a member of Vary USA in 2019 as vp of merchandising, McManus has reworked the corporate’s merchandising, advertising and marketing and ecommerce technique and considerably enhanced the shopper expertise throughout all places. Beneath his management, Vary USA has applied data-driven approaches, expanded gross sales, margin and total firm efficiency, whereas cementing its place because the premier vacation spot for firearms, ammunition and equipment.
“I’m excited to tackle this expanded function at such a pivotal time for Vary USA as we lay the muse for the longer term,” stated McManus. “It will enable us to take away any obstacles we now have in retailer and permit us to align the complete crew with a concentrate on caring for our nice prospects by fulfilling each a part of their firearms journey.”
Vary USA is the nation’s largest indoor capturing vary operator and firearms retailer, serving over 10 million vary prospects since 2012. In 2024 alone, the corporate welcomed 350,000 first-time shooters to the game, demonstrating its dedication to increasing participation within the capturing sports activities and selling accountable gun possession.
For extra details about Vary USA, go to RangeUSA.com. Observe alongside on Fb and Instagram.
About Vary USA
Vary USA is the nation’s largest indoor capturing vary and firearms retailer, with 50 places nationwide. We provide a secure, fashionable vary expertise alongside one of many largest alternatives of firearms, ammunition, and capturing equipment out there anyplace. Whether or not you’re new to capturing or a seasoned fanatic, Vary USA is constructed round security, training, and confidence—offering over 1,100 indoor capturing lanes, knowledgeable instruction from licensed professionals, and all the things you want in a single handy place, each in-store and on-line at RangeUSA.com.
