CLAYTON, MO (January 15, 2026) — Winchester® Ammunition and White Flyer® Targets return to the SHOT Present in 2026 with an unbelievable assortment of latest merchandise together with premium centerfire rifle, shotshell, and rimfire choices, expanded choices in present product strains, and its USA 250th Anniversary commemorative ammunition collection.
Winchester Ammunition and its licensed merchandise, together with White Flyer Targets will probably be showcased in sales space 11831, offering media and trade attendees a legendary expertise with America’s most storied manufacturers.
Winchester Ammunition celebrates 160 years of legendary excellence in 2026. Since 1866, Winchester has remained on the forefront of engineering excellence and new know-how within the improvement of merchandise for hunters and sport shooters all through the world.
Keep tuned January 19 – 24 for all new launches and details about 2026 Winchester Ammunition new merchandise on Instagram, Fb, X, and Winchester.com.
About Winchester Ammunition
Winchester is the main small caliber ammunition model for searching, leisure capturing, and regulation enforcement, and the biggest provider to the U.S. army. The legendary Winchester® model, with its 160-year historical past, is based on rules of integrity, laborious work, and a powerful dedication to its loyal clients. As a division of Olin Company, Winchester shares Olin’s objective to ship supplies and options that improve and defend lives. Be taught extra about Winchester and the accountable use of its merchandise by visiting Winchester.com or connecting with us on Fb at Fb.com/WinchesterOfficial.
Winchester: Dedicated to Secure, Authorized and Accountable Firearm Use
As a worldwide chief within the capturing sports activities and searching trade, and a model of 160 years, Winchester is dedicated to secure, authorized and accountable firearm use. Winchester works with key teams just like the Nationwide Capturing Sports activities Basis on quite a lot of matters vital to our trade, together with coaching and training, and on particular applications comparable to Gun Homeowners Care® and Undertaking ChildSafe®. Winchester will proceed to assist applications, organizations and people who promote searching and capturing sports activities actions in a optimistic and accountable atmosphere. Any use of firearms by youth members must be finished beneath the direct supervision of a dad or mum, guardian or different accountable grownup.
About Gun Homeowners Care®
Gun house owners care. You care about security. You care about stopping unauthorized entry to firearms. You care about bettering your neighborhood, serving to these in want, and conserving wildlife and wild locations for generations to come back. It’s time for gun house owners to inform their tales and to point out how they’re making a distinction. NSSF®, the commerce affiliation for the firearms trade, has established the Gun Homeowners Care® marketing campaign to unite gun house owners and the firearms trade on this frequent trigger. Go to gunownerscare.org for extra data.
