BOULDER CITY, Nev. – January 20, 2026 – SHOT Present® Trade Day on the Vary was happy to have Steyr Arms because the 2026 Trade Day on the Vary First Shot sponsor on Monday, January 19, 2026, on the Boulder Rifle & Pistol Membership in Boulder Metropolis, Nev. Christian Craighead, a extremely adorned veteran of twenty-two SAS, the British Military’s Particular Mission Unit, had the glory of firing the primary shot.
Trade Day on the Vary created the First Shot custom to honor one particular person with the ceremonial opening shot to start out the day. At this 12 months’s occasion, Craighead fired the First Shot within the Steyr Arms bay utilizing the brand new Steyr Arms ATc Rock 5”.
The ATc Rock 5” includes a precision-engineered body, prolonged barrel and adjustable sights delivering distinctive accuracy, decreased recoil and fast goal acquisition below strain. Greater than a contest pistol, it represents Steyr Arms’ dedication to innovation and efficiency, empowering IPSC shooters to carry out and compete at their highest degree.
In honor of the First Shot, Trade Day on the Vary will make a donation to The Silent Warrior Basis.
The Silent Warrior Basis is a 100% volunteer run group that helps U.S. Particular Operations Forces veterans and their households. Its mission is to offer entry to emergency help, psychological well being providers, training and scholarships.
“Christian’s distinguished profession speaks to his management and braveness, and it was an honor to have him fireplace the First Shot” mentioned Kelsey Puryear, Trade Day on the Vary co-owner and supervisor. “We couldn’t ask for a greater begin to Trade Day on the Vary as we kick off an awesome week for the business in Las Vegas.”
Craighead joined the British Military at 16, serving within the Parachute Regiment earlier than choice to the elite Pathfinder Platoon and, in the end, Tier 1 Particular Forces. A extremely adorned member of twenty-two SAS, the British Military’s particular mission unit, he performed quite a few high-risk operations and was wounded in motion.
His in depth fight expertise has made him a extremely revered counter-terrorism and particular ways teacher. In 2019, his decisive management throughout a terrorist assault in Kenya helped save a whole bunch of lives, incomes him international recognition, in addition to private gratitude and an invite from the forty fifth and forty seventh President of the US Donald J. Trump. After retiring in 2020, following 28 years of energetic service, Craighead conducts management and specialised coaching worldwide and is a sought-after keynote speaker.
Trade Day on the Vary 2026 affords ample alternatives for companies to attach, community and showcase their merchandise to business professionals and lovers forward of SHOT Present. SHOT Present is the nation’s largest skilled occasion for the game capturing, looking and outside business industries and takes place in Las Vegas, January 20-23.
For extra details about the 2026 SHOT Present Trade Day on the Vary, go to ShotShowRangeDay.com.
STEYR ARMS — Masterpieces of Austrian weapon know-how since 1864
Custom. Innovation. Precision.
For greater than 160 years, the identify Steyr has stood for progress, engineering excellence and perfection. What started in 1864 with braveness, creative spirit and craftsmanship has developed into an internationally energetic high-tech group of firms with places in Austria and the USA.
With the merger of the MANNLICHER and STEYR manufacturers and the worldwide model orientation, the corporate grew to become STEYR ARMS on 1 January 2019 — an establishment that stands for the best high quality, state-of-the-art manufacturing and unmatched precision worldwide.
Innovation as a relentless — from industrialization to the high-tech age
STEYR ARMS continues the pioneering work of its founders with state-of-the-art manufacturing know-how:
Chilly hammer-forged barrels product of high-alloy steels
Excessive-precision CNC manufacturing and cutting-edge high quality management
Modular methods for looking and sporting wants
Modern silencer applied sciences
Intensive testing in keeping with NATO army high quality requirements
World cooperation with authorities, marksmen and hunters
Combining custom and know-how, STEYR ARMS.
About Trade Day on the Vary
Trade Day on the Vary™ is owned and operated by CMG Advertising & Occasions and Triple Curl Promoting and PR. Held yearly the day earlier than the opening of SHOT Present®, Trade Day on the Vary offers invited members of the press in addition to retail, wholesale and legislation enforcement buying brokers the chance for hands-on testing of firearms, ammunition and associated equipment being launched to the buyer market throughout SHOT Present. The Nationwide Capturing Sports activities Basis is the title sponsor of Trade Day on the Vary.
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