BUBBA® Has Reinvented the Fish Scale AGAIN

Introducing The Sensible Fish Scale “SFS” Lite

(Columbia, MO) January 15, 2025 – BUBBA®, a fishing model centered on bringing revolutionary options to fishing instruments, and creator of the unique Sensible Fish Scale (“SFS”), has as soon as once more reinvented the best way anglers fish, with the brand new BUBBA SFS Lite.  The SFS Lite is the latest addition to the BUBBA lineup of sensible fish scales, which incorporates the BUBBA Professional Collection SFS – the official scale of Main League Fishing.

The SFS Lite is a breakthrough product that reimagines what a scale can do.  Made with the identical uncompromising reliability the professionals have come to belief with the Professional Collection SFS, the SFS Lite and accompanying app gives anglers with an unbelievably compact, extremely reasonably priced possibility that delivers most of the similar options and app upgrades that make its Professional Collection counterpart so fashionable.  The SFS Lite is a scale purposely designed and constructed to develop with anglers, providing configurations that assist their angling journey and push the boundaries of what’s doable on the water.  Anglers can monitor their largest catches and most profitable days on the water, or they’ll flip their time on the lake into a contest with associates – the SFS Lite is like having a fishing event in your pocket.

“BUBBA modified the sport with their revolutionary Professional Collection Sensible Fish Scale. The brand new SFS Lite presents among the similar pro-grade options and gamification capabilities for informal fishing journeys with buddies, all at a worth that on a regular basis anglers can admire.”     

– Justin Hamner, 2024 Bassmaster Traditional Champion

The BUBBA SFS Lite boasts a full-color show, in addition to the long-lasting BUBBA non-slip grip for a snug, reliable maintain. It’s light-weight, sturdy, and waterproof, and it captures exact measurements with BUBBA’s superior auto-lock expertise.  The accompanying app makes the SFS Lite the very best scale in its class, permitting anglers to log catches and journeys, making a wealthy database to supply backup for his or her subsequent huge fish story,  however the capabilities of the SFS Lite don’t cease there. When it’s time to level-up, anglers can improve their app to the BUBBA Professional subscription, unleashing the total potential of the SFS Lite by unlocking three highly effective fishing modes:

Rally: Monitor catches and share a ‘private greatest’.

Competitors: Face off with as much as 4 associates on a single machine and entry real-time chief monitoring.

Match: Handle a livewell with as much as eight fish with BUBBA’s sturdy sensible culling expertise, and host or be a part of stay tournaments with anglers throughout the globe.

“BUBBA has reimagined what a fishing scale can do,” mentioned Dave Washburn, VP of Operations at Main League Fishing. “Their Sensible Fishing Scale collection is a recreation changer for informal anglers having fun with a weekend outing with associates all the best way up the ranks to prime execs fishing for $300,000 paydays. It’s nothing wanting revolutionary.”

BUBBA SFS Lite – MSRP $69.99

Iconic BUBBA non-slip grip

Backlit full-color LCD display that may simply be seen in shiny daylight

60lb max weight scale

Greatest-in-class accuracy of +/- 0.3%

IPX4 Water Resistance

Twin-Gas Energy: Can function off 3 AAA batteries or a BUBBA rechargeable Li-Ion 18650 battery (offered individually)

Premium lip clip system included

Accompanying app logs catches and journeys

Unlock the total characteristic set with a Professional BUBBA App subscription for $4.99/month or $49.99/12 months

Immediately shops weights, places, and circumstances

Unlocks 3 versatile fishing modes

Permits competitors with anglers throughout the globe

BUBBA is partnering with Deal with Warehouse for the preliminary launch of this product. For added data on the BUBBA SFS Lite, go to https://www.bubba.com/instruments/smart-fish-scales/smart-fish-scale-lite/1219214.html To buy, go to https://www.tacklewarehouse.com/catpage-BUBBA.html

About BUBBA®

BUBBA® is a number one way of life model specializing in high-quality fishing instruments and equipment. With a dedication to innovation and excellence, BUBBA® delivers premium merchandise designed to boost the angling expertise. From fillet knives to fishing scales, BUBBA’s instruments are trusted by skilled anglers and fishing lovers worldwide.  For extra data, go to https://www.BUBBA.com.