BOULDER CITY, Nev. – April 15, 2025 – SHOT Present® Trade Day on the Vary, the annual occasion main as much as SHOT Present®, is worked up to announce that registration for brand new exhibitors is now open. The twenty first annual occasion will happen on January 19, 2026, on the Boulder Rifle and Pistol Membership in Boulder Metropolis, Nevada. Constructing on the success of final yr’s occasion, which attracted over 2,600 attendees, Trade Day continues to be the last word platform for business professionals, media and consumers to preview cutting-edge merchandise earlier than they formally launch.
With over 2 hundred main manufacturers anticipated to exhibit, Trade Day provides an unparalleled alternative for exhibitors to showcase their newest improvements whereas connecting with key business stakeholders and producing buzz round their merchandise.
The Nationwide Capturing Sports activities Basis (NSSF) has renewed its title sponsorship of the occasion via 2028, persevering with to make Trade Day on the Vary the one vary occasion formally related to SHOT Present. This partnership permits for the vetting of all attendees via NSSF’s registration system to make sure that solely certified, invited company attend.
“As we put together for the twenty first annual Trade Day, we’re excited to welcome each new and returning exhibitors to the vary,” mentioned Kelsey Puryear, Trade Day on the Vary supervisor. “This occasion continues to be a platform for connecting with business professionals, media and consumers, and we stay up for seeing everybody on the 2026 occasion.”
In response to exhibitor suggestions, the occasion will stay invitation solely, however with an thrilling new change. The afternoon portion will now be open to all SHOT Present attendees, together with consumers and extra group members. This adjustment permits exhibitors to ask extra company who might have beforehand desired to attend. The morning session will stay devoted to media, influencers and ambassadors. All attendees should be registered for SHOT Present, and non-exhibiting producers aren’t eligible to take part.
New exhibitors are inspired to safe their house promptly as availability is proscribed. The 2026 Trade Day on the Vary will as soon as once more be held the day previous SHOT Present on the Boulder Rifle and Pistol Membership in Boulder Metropolis, Nevada, on Monday, January 19, 2026.
New exhibitors can register now to safe their house. Sponsorship alternatives are additionally accessible. For added particulars and solutions to steadily requested questions, please go to the occasion web site.
For extra details about the 2026 SHOT Present Trade Day on the Vary go to ShotShowRangeDay.com.
About Trade Day on the Vary
Trade Day on the Vary™ is the premier occasion within the capturing sports activities business, setting the stage for SHOT Present® every year. Held yearly the day earlier than SHOT Present opens, this unique, invitation-only occasion offers certified media, influencers, ambassadors and key SHOT Present attendees, together with consumers from retail, wholesale and legislation enforcement with the primary hands-on alternative to expertise the most recent firearms, ammunition and capturing equipment hitting the market.
As the most important and most influential vary day of its variety, Trade Day provides an unmatched setting for testing and evaluating merchandise in a real-world setting—connecting prime manufacturers with a very powerful voices and decision-makers within the business. Owned and operated by CMG Advertising and marketing & Occasions and Triple Curl Promoting and PR, and proudly supported by NSSF as title sponsor, Trade Day on the Vary is the place SHOT Present actually begins.
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