Oceanside, CA (June 2, 2025) – Hobie® Eyewear is worked up to announce the official launch of its two new sun shades types—Pioneer and Frontier—the primary merchandise born from its collaboration with Subject & Stream, one in all America’s most revered outside manufacturers. The gathering is now out there on-line at www.hobieeyewear.com, marking the beginning of a daring new chapter in Hobie® Eyewear’s enlargement past the water and deeper into land-based journey.
This launch brings to life a shared imaginative and prescient between two iconic outside names. Designed to mix efficiency with timeless type, Pioneer and Frontier mirror each manufacturers’ dedication to high quality, utility, and a life lived outdoors.
“These sun shades are a celebration of traditional outside type reimagined by way of a contemporary lens,” stated Darren Goldman, Vice President of Hobie® Eyewear. “We labored carefully with the Subject & Stream crew to create frames that meet the calls for of at this time’s outdoorsman whereas honoring the heritage each manufacturers characterize.”
Pioneer by Hobie® Eyewear
The Pioneer and Frontier types draw inspiration from classic aviators, up to date with light-weight supplies, Hobie® polarized lens know-how, and rugged design particulars fitted to journey in all environments—from open water to wooded trails. They supply 100% UV safety and superior glare-cutting readability, making them as useful as they’re fashionable.
Frontier by Hobie® Eyewear
With this launch, Hobie® Eyewear continues to increase its attain, providing versatile sun shades constructed for anglers, hunters, hikers, and on a regular basis explorers. The Subject & Stream collaboration is a pure development for the model, bringing its water-tested experience to a broader viewers.
Followers of the brand new assortment may also expertise Pioneer and Frontier in particular person this fall on the 2025 Subject & Stream Music Competition, held October 3–5 in Winnsboro, South Carolina. Hobie® Eyewear might be on-site promoting these unique types and connecting with festivalgoers by way of a weekend of music, gear, and outside tradition.
The Pioneer and Frontier sun shades can be found now at www.hobieeyewear.com.
Because the unique licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design agency devoted to crafting and delivering distinctive eyewear globally. Specializing in personal label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a model impressed by the legendary waterman Hobie Alter. This sun shades assortment is tailor-made for outside fanatics, water sports activities athletes, and people enthusiastic about journey. Since 1982, our intensive line of efficiency polarized sun shades has persistently upheld a legacy of cutting-edge imaginative and prescient know-how and design centered on enhancing efficiency. Dedicated to excellence and pushed by a shared love for enriching outside experiences, Eyeking LLC and Hobie® Eyewear collectively form the way forward for efficiency eyewear. Discover the gathering at www.eyeking.com or www.hobieeyewear.com for extra data.
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