NRA Names Kyle Lamb as Brand Ambassador for America’s Rifle Challenge

Fairfax, VA – The Nationwide Rifle Affiliation of America (NRA) proudly broadcasts Sergeant Main (Ret.) Kyle Lamb as a Model Ambassador for the NRA America’s Rifle Problem (ARC), an modern coaching and competitors program constructed across the protected and efficient use of the AR-15 platform.

A legend within the tactical and firearms coaching world, Kyle Lamb brings greater than twenty years of elite navy expertise and an unmatched legacy of management to ARC. Lamb served for greater than 21 years in america Military, together with 15 years within the elite 1st SFOD-D (Delta Pressure). Kyle and Melynda Lamb are the Founders of Viking Techniques (VTAC), a premier firearms coaching group identified for its high quality instruction, modern gear, and useful designs, together with the extremely revered VTAC Sling. Past the battlefield, Lamb is a passionate competitors shooter, hunter, firearms teacher, and achieved writer, and he and his spouse are the founders of the nonprofit group “Keep within the Struggle Basis.”

“Kyle Lamb is likely one of the most revered voices within the tactical and firearms coaching neighborhood,” stated Cole McCulloch, Director of NRA Aggressive Taking pictures. “His management, tutorial expertise, competitions expertise, and dedication to real-world efficiency are precisely what ARC is all about. As Model Ambassador, Kyle Lamb will convey his many years of elite-level expertise and instruction to the ARC program — elevating coaching requirements, selling security, and increasing consciousness of this system’s mission. We’re proud to welcome Kyle Lamb as a Model Ambassador and sit up for his affect on this rising program.”

Lamb is enthusiastic for the NRA’s new initiative targeted on coaching accountable AR house owners via sensible competitions designed to reinforce abilities and confidence nationwide.

“The brand new NRA management is making a vital dedication to correctly prepare accountable residents with their AR and supply them with a sensible competitors, which shall be out there throughout the nation quickly,” stated Kyle Lamb. “I’m delighted that the NRA is getting again to their core mission of sensible coaching and offering modernized competitions. After I heard concerning the ARC program, its concentrate on the AR, and the NRA’s need to supply AR coaching and ARC competitions, I needed to be concerned. ARC is a superb alternative to construct actual abilities with actual function, particularly on the AR platform. It permits accountable AR house owners at any degree to get ARC coaching and compete from the native degree to the nationwide degree. I’m excited to work with the NRA to assist thousands and thousands of accountable People change into extra assured and competent with their AR, whereas preserving the traditions and freedoms we’ve fought to guard.”

About NRA America’s Rifle Problem

NRA America’s Rifle Problem (ARC), starting August 4, 2025, is a nationwide marksmanship and coaching program designed across the AR-15 platform to incorporate the usage of non-compulsory suppressors. Combining structured newbie and intermediate AR coaching, in addition to structured AR-based taking pictures competitions, ARC promotes accountable gun possession, talent growth, and a powerful neighborhood of succesful civilian marksmen.

For extra info on ARC or to seek out an occasion close to you, go to arc.nra.org. people, ranges, and gun golf equipment can contact Chad Barber, NRA ARC Program Supervisor, for extra info at: ARCINFO@nrahq.org.

Sponsorship alternatives are additionally out there. sponsors or teams ought to contact Steve Kupcha, Managing Director of NRA Company Partnerships, at skupcha@nrahq.org for extra info.

Included in 1871, the Nationwide Rifle Affiliation is America’s longest-standing civil rights group. Along with our thousands and thousands of members, we’re proud defenders of historical past’s patriots and diligent protectors of the Second Modification.

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