Zero-commission platform combines AI-powered instruments, built-in transport, and automatic tax dealing with to assist fishing {industry} manufacturers “promote extra with much less effort”
Prospect, Kentucky – July 9, 2025 – Ridgerunner, a purpose-built commerce platform designed particularly for the out of doors {industry}, at this time introduced its official launch focusing on the fishing group with a complete resolution that eliminates fee charges whereas offering enterprise-level e-commerce instruments. The platform addresses the distinctive challenges going through fishing gear producers, retailers, and out of doors fanatics by providing branded storefronts, AI-powered optimization, and automatic compliance, all with out the fee constructions which have traditionally restricted profitability for out of doors manufacturers.
Zero Fee, Most Management
In contrast to conventional market platforms that cost substantial fee charges, Ridgerunner operates on a zero-commission mannequin, permitting fishing manufacturers to retain 100% of their income whereas having access to a world market of outside fanatics. This strategy permits fishing gear producers and retailers to scale their companies with out sacrificing income to platform charges.
“The fishing {industry} has been underserved by generic e-commerce platforms that don’t perceive our distinctive wants,” mentioned Adam Gifford, Founder and CEO, Ridgerunner. “We constructed Ridgerunner particularly for out of doors manufacturers like fishing gear producers who want skilled instruments, industry-specific options, and the power to take care of their model identification whereas reaching a world viewers.”
AI-Powered Simplicity Meets Skilled Outcomes
Ridgerunner’s proprietary AI expertise, Ridgerunner AI™, mechanically handles the technical complexities that always overwhelm fishing {industry} sellers on conventional platforms. The system manages website positioning optimization, product tagging, and picture formatting to make sure fishing gear listings obtain most visibility and conversion charges with out requiring technical experience from sellers.
Key platform options embody:
Branded Storefronts: Customized domains (yourstore.com) with skilled design instruments
AI Optimization: Automated website positioning, product categorization, and picture enhancement
Built-in Advertising: Constructed-in electronic mail and SMS marketing campaign instruments with out exterior app necessities
Streamlined Transport: Built-in label printing, order monitoring, and versatile transport guidelines
Automated Tax Compliance: Computerized gross sales tax calculation, assortment, and remittance throughout US states
International Market Publicity: Entry to outdoor-focused buyer base actively searching for fishing gear
“Fishing manufacturers want a platform that understands their clients’ wants and seasonal patterns,” mentioned Dale Browning
Addressing Business-Particular Ache Factors
The fishing {industry} faces distinctive e-commerce challenges, from seasonal demand fluctuations to advanced product variations and specialised buyer information necessities. Ridgerunner addresses these challenges with options designed particularly for out of doors gear gross sales:
Fast Setup for Busy Seasons: Fishing manufacturers can create skilled storefronts and import present stock in minutes, essential for capitalizing on peak fishing seasons.
Sensible Product Discovery: The platform’s outdoor-focused market ensures fishing gear reaches engaged clients actively in search of out of doors gear, relatively than competing for consideration amongst thousands and thousands of unrelated merchandise.
Versatile Transport Options: Fishing gear typically requires specialised transport concerns for rods, reels, and bulk sort out orders. Ridgerunner’s built-in transport instruments accommodate these distinctive necessities with customizable guidelines and provider integrations.
Knowledge-Pushed Development Instruments
Ridgerunner gives fishing manufacturers with complete analytics usually obtainable solely to massive e-commerce operations:
Product Efficiency Monitoring: Determine best-selling fishing gear classes and optimize stock
Buyer Conduct Evaluation: Perceive buy patterns and construct focused gives for fishing fanatics
Marketing campaign Outcomes Monitoring: Observe electronic mail and SMS advertising effectiveness with income attribution
Market Insights: Entry detailed buyer information and purchasing behaviors particular to out of doors {industry} buying
“We constructed Ridgerunner particularly for out of doors manufacturers like fishing gear producers who want skilled instruments, industry-specific options, and the power to take care of their model identification whereas reaching a world viewers,” Adam Gifford.
Business Timing and Market Alternative
The launch comes because the fishing {industry} experiences important progress, with out of doors recreation participation reaching document ranges. The American Sportfishing Affiliation stories that fishing contributes over $125 billion yearly to the U.S. financial system, with e-commerce turning into an more and more necessary gross sales channel for fishing gear purchases.
“Fishing manufacturers want a platform that understands their clients’ wants and seasonal patterns,” mentioned Dale Browning, CFO, Ridgerunner. “Generic marketplaces deal with fishing gear like every other product, however out of doors fanatics have particular necessities and expectations that specialised platforms like Ridgerunner can higher tackle.”
Trial Interval and Onboarding Help
Ridgerunner gives fishing manufacturers a trial interval to expertise the platform’s capabilities with out dedication. The corporate gives devoted onboarding assist to assist fishing gear sellers optimize their storefronts and maximize their success on the platform.
fishing manufacturers can schedule consultations to debate their particular wants and find out how Ridgerunner’s options tackle widespread {industry} challenges round stock administration, seasonal advertising, and buyer acquisition.
About Ridgerunner
Ridgerunner.com is a purpose-built commerce platform designed particularly for the out of doors {industry}. Based to handle the distinctive wants of outside manufacturers, Ridgerunner combines zero-commission promoting with enterprise-level e-commerce instruments, AI-powered optimization, and automatic compliance options. The platform serves fishing gear producers, searching gear manufacturers, tenting gear retailers, and different out of doors {industry} companies in search of to develop their on-line presence whereas sustaining model management and maximizing profitability.
Ridgerunner is constructing enterprise expertise to remodel the {industry} we love. Ridgerunner is proud to be acknowledged by NVIDIA (an American expertise firm greatest recognized for designing and manufacturing graphics processing models (GPUs). As a high-profile startup isn’t simply an honor or a measure or our potential —it’s a robust alliance. Their assist affirms our imaginative and prescient that superior applied sciences like AI have the potential to revolutionize how out of doors DTC commerce works at scale.
Being acknowledged by NVIDIA signifies a sure stage of accomplishment, experience, or alignment with the corporate’s initiatives within the fields of accelerated computing, graphics, and synthetic intelligence. For extra details about Ridgerunner, go to https://icast.ridgerunner.com.
