BUBBA® Smart Fish Scale (SFS) Lite Wins ICAST® “Best of Category”

(Columbia, MO) July 17, 2025 – BUBBA®, a number one fishing model recognized for its distinctive high quality and innovation, right now introduced that its BUBBA Sensible Fish Scale (SFS) Lite has received “Finest Cutlery, Hand Pliers or Instruments” at ICAST® 2025.

The SFS Lite is the most recent addition to the BUBBA lineup of sensible fish scales, which incorporates the BUBBA Professional Sequence SFS – the official scale of Main League Fishing. Made with the identical uncompromising reliability the professionals have come to belief with the Professional Sequence SFS, the SFS Lite and accompanying app gives anglers with a compact, extremely inexpensive choice that delivers lots of the identical options and app upgrades that make its Professional Sequence counterpart so widespread.  BUBBA and Main League Fishing® (MLF) additionally introduced that they’ve partnered to carry seamless event internet hosting functionality and the fun of dwell scoring to anglers, organizers and followers in all places by integrating MLF SCORETRACKER® know-how into the BUBBA app to create SCORETRACKER LIVE, starting Spring 2026. The BUBBA SFS Lite is suitable with the SCORETRACKER LIVE platform. 

BUBBA SFS Lite – MSRP $69.99

Finest-in-class accuracy of +/- 0.3%

Iconic BUBBA non-slip grip

Backlit full-color LCD display simply seen in brilliant daylight

60lb max weight scale

IPX4 Water Resistance

Twin-Gasoline Energy: 3 AAA batteries or a chargeable Li-Ion battery

Premium lip clip system included

Accompanying app logs catches and journeys

Unlock the complete function set with a Professional BUBBA App subscription for $4.99/month or $49.99/12 months

Immediately shops weights, places, and situations

Unlocks 3 versatile fishing modes

Permits competitors with anglers throughout the globe

“The ‘Better of Class’ Awards are chosen every year at ICAST by credentialed patrons and media professionals who choose merchandise that finest improve on-the-water and leisure fishing experiences,” mentioned Trent Rodgers, Advertising Supervisor for BUBBA®.  “Our groups use that very same standards as we develop any new BUBBA product.  We satisfaction ourselves on steady innovation and our means to design merchandise that evolve the fishing market.  The BUBBA® SFS Lite, with the accompanying BUBBA app, permits on a regular basis anglers to log catches and journeys, making a wealthy database to supply backup for his or her subsequent huge fish story.  We’re honored to win this award, which represents the fifth time in seven years that BUBBA has been chosen for the Better of Class Awards at ICAST.”

About BUBBA®

BUBBA® is a number one way of life model specializing in high-quality fishing instruments and equipment. With a dedication to innovation and excellence, BUBBA® delivers premium merchandise designed to boost the angling expertise. From fillet knives to fishing scales, BUBBA’s instruments are trusted by skilled anglers and fishing lovers worldwide.  For extra info, go to https://www.BUBBA.com.