DELAFIELD, Wis. (July 22, 2025) – Gunpowder, Inc., a number one fanatic life-style company, will companion with ZEISS, a global chief in sport optics. Gunpowder will focus its efforts on the enduring model’s merchandise made for looking, taking pictures and different outside pursuits, together with riflescopes, binoculars, recognizing scopes, tripod kits and extra.
For the final 10 years, Gunpowder has solidified its place as a number one PR and advertising company for prime outside and fanatic manufacturers, together with SITKA Gear, Pure Fishing, Academy Sports activities + Outdoor, Ravin Crossbows, Johnson Outdoor, THOR Industries, Montana Knife Firm and others.
“As an avid hunter and outdoorsman, it’s thrilling to help the expansion of manufacturers I’ve grown up utilizing,” stated Ryan Chuckel, Founder and CEO of Gunpowder. “ZEISS makes high quality gear that may face up to the hardest situations within the wild. By our partnership with ZEISS, we’ll reacquaint North American hunters and precision shooters with a model whose legacy is constructed on high quality, sturdiness, innovation and efficiency. We’ve bought rather a lot to speak about.”
ZEISS has greater than 175 years of optical experience and is trusted by hunters worldwide who depend on absolute precision in difficult environments. Delivering unsurpassed readability and lightweight transmission functionality, ZEISS continues to mix precision craftsmanship, premium parts and a deep understanding of hunters’ and shooters’ wants to repeatedly refine and innovate options to boost outside experiences. From the accessibility and efficiency of the Conquest V4 line of riflescopes to the groundbreaking design of the all-new SFL50 binoculars, ZEISS continues to offer best-in-class optics options for every little thing from plinking, to precision rimfire and centerfire competitors taking pictures, to these once-in-a-lifetime hunts.
“ZEISS has at all times produced optics for hunters and shooters who demand the perfect, however being the perfect isn’t a one-size-fits-all proposition,” stated Kyle Brown, Director of Advertising and marketing and Product at ZEISS. “Collectively, with Gunpowder, we’ll present hunters and shooters—no matter the place and what they hunt and shoot—how the world seems to be that a lot better by means of ZEISS optics.”
Gunpowder will help ZEISS with a strategic public relations program to achieve earned-media protection, in addition to enhance general model consciousness.
About ZEISS
ZEISS is an internationally main expertise enterprise working within the fields of optics and optoelectronics. Within the earlier fiscal yr, the ZEISS Group generated annual income totaling 10 billion euros in its 4 segments Semiconductor Manufacturing Know-how, Industrial High quality & Analysis, Medical Know-how and Client Markets (standing: 30 September 2023). With over 43,000 workers, ZEISS is lively globally in nearly 50 international locations with round 30 manufacturing websites, 60 gross sales and repair firms and 27 analysis and improvement services (standing: 30 September 2023). Based in 1846 in Jena, the corporate is headquartered in Oberkochen, Germany. The Carl Zeiss Basis, one of many largest foundations in Germany dedicated to the promotion of science, is the only proprietor of the holding firm, Carl Zeiss AG. Additional details about ZEISS at About us – Pioneer of science in optics | ZEISS Group
About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications applications for a few of the world’s most influential fanatic manufacturers, together with SITKA Gear, Pure Fishing, Academy Sports activities + Outdoor, Montana Knife Firm, Johnson Outdoor and THOR Industries. Gunpowder drives measurable earned media protection and social engagement with model communities by means of a nimble, inventive and data-driven method to create significant motion inside its shoppers’ core client markets. With sturdy methods, blue-collar work ethic and a ardour for the outside, the crew at Gunpowder lives and breathes the manufacturers they characterize. Extra info is accessible at gunpowderinc.com.
