From Our Hands to Yours

Award-Profitable Legend Elite all-water flyrod collection prepared for September fishing adventures

PARK FALLS, WIS. (July 24, 2025) – Commerce exhibits and awards are enjoyable. For our group at St. Croix Fly, ICAST 2025 offered nice alternatives for reconnecting with current retail and media buddies, whereas making loads of new ones. We had so much to speak about; particularly, the 4 all-new rod collection our group in Park Falls, Wisconsin has poured our hearts, brains, and souls into over the previous two years or so. Extra necessary than phrases, although, had been the hours spent on the casting pond the place we put LEGEND ELITE, LEGEND ELITE SALT, TANNIC BASS, and TANNIC MUSKY into the fingers of business professionals so they might expertise the fun of casting these vital, new, made-in-the-USA rods firsthand. It was a beautiful week, capped off by LEGEND ELITE’s recognition as Finest Fly Rod within the 2025 ICAST New Product Showcase Awards.

For those who attended ICAST and took the time to return see our group, THANK YOU. If not, we’re right here to reply any questions you’ll have – about both the rods themselves, our model, our amenities and sources, or how we are able to work collectively to satisfy your corporation aims whereas placing the BEST RODS ON EARTH into the fingers of much more anglers.

The award-winning LEGEND ELITE collection is presently out there for order by retail companions, with supply and angler availability in early September. LEGEND ELITE SALT and TANNIC BASS will observe in early November, and LEGEND ELITE MUSKY in early December. Present St. Croix Fly specialty retail companions can attain out to their regional gross sales consultant for help. Skilled guides with established store affiliations are additionally inspired to succeed in out to their regional gross sales rep for data on our professional packages.

MIDWEST (IA, IL, IN, KS, MI, MN, MO, NE, ND, OH, SD, WI) – WISCO OUTFITTERS LLC / Matt Kwitek / matt@wiscooutfitters.com

ROCKY MOUNTAINS NORTH (ID, MT, UT, WY) – HM OUTDOORS LLC / Travis Morris / travis@hmoutdoors.com

COLORADO & PNW (AK, CO, OR, WA) – REDBAND SPORTS GROUP / Joe Amend / redbandsports@yahoo.com

CALIFORNIA & SOUTHWEST (AZ, CA, HI, NV) – H&H OUTDOOR MARKETING / Dale Hightower / dalehightower@msn.com

SOUTHEAST (AL, FL, GA, NC, SC, TN, VA, WV) – BANKSIDE OUTDOORS / Alex Elkins / alex@banksideoutdoors.com

TALO & NORTHEAST (AR, CT, LA, MA, ME, MS, NH, NJ, NY, PA, RI, TX, VT) – DUNKIN LEWIS, INC. / admin@dunkinlewis.com

CANADA NORTHEAST (LE, NB, NS, PE, QC) – EVASION NATURE AGENCY / Jean Martin Landry / jm.landry@sympatico.ca

CANADA ONTARIO (ON) – HI-LINE ENTERPRISE / Bob Stirling / robert.stirling@sympatica.ca

CANADA WEST (AB, BC, MB, SK, YK) – CAN-AM SALES GROUP / Scott Makway & Meghan Shanahan / meghan@canamsalesgroup.com

INTERNATIONAL – ACCESS ANGLER / Greg Goddard / gregorygoddard@accessangler.com

Considering changing into a St. Croix Fly retailer? Electronic mail Zack Dalton, St. Croix Fly Director of Gross sales, at zackd@stcroixrods.com.

The 2026 St. Croix Fly product portfolio consists of CONNECT all-water rods ($295 retail), MOJO BASS warmwater rods ($180 retail), IMPERIAL USA all-water rods ($395 retail), IMPERIAL USA SWITCH rods ($425 retail), IMPERIAL SALT saltwater rods ($425 retail), LEGEND ELITE all-water rods ($595 retail), LEGEND ELITE SALT saltwater rods ($650 retail), TANNIC BASS warmwater rods ($695 retail), TANNIC MUSKY warmwater rods ($795 retail), TECHNICA light-line rods ($975 retail), EVOS all-water rods ($975), and EVOS SALT saltwater rods ($1,025 retail).

Try our full 2026 Catalog HERE.

ABOUT ST. CROIX FLYAt the core of our model ethos lives a easy but fierce conviction; we exist to create dynamic fishing instruments that intuitively provide help to evolve as a caster and angler. Our centered philosophy frequently questions typical knowledge, conjures up innovation, and drives our persistent pursuit of fly-rod perfection. Whenever you personal a St. Croix, it’s greater than only a rod. It’s a promise. It’s greater than seven many years of hard-earned data geared toward designing and constructing the Finest Rods on Earth, so that you will be at your finest in your personal persistent pursuit. Be part of our journey at stcroixfly.com. The St. Croix Household of Manufacturers consists of St. Croix Fly, St. Croix Rod, SEVIIN Reels, and Rod Geeks.