Z-Man® Sweeps Soft Lure Categories at ICAST 2025

SWAG™ LT and PrawnStarZ™ LB Lead the Cost in Freshwater and Saltwater Innovation

Ladson, SC – Z-Man® Fishing Merchandise continued its profitable streak at ICAST final week, incomes Finest in Class honors in each Freshwater and Saltwater Gentle Lure classes for the second consecutive 12 months. The hyper-versatile SWAG™ LT swimbait made waves amongst freshwater entries, whereas the ultra-realistic PrawnStarZ™ LB topped the saltwater area. This marks the fourth straight 12 months that Z-Man has taken house a number of Better of Class awards—cementing its place as a pacesetter in innovative lure design and angler-driven innovation.

SWAG™ LT (Line-By means of) – Finest Freshwater Gentle Lure

That includes a proprietary hybrid tail design that prompts throughout a variety of retrieve speeds, the SWAG LT is constructed round Z-Man’s proprietary Over/Beneath line-through harness designed to extend versatility and hook-holding energy. Anglers can rig the bait with both a sickle-style prime single hook or a customized stomach double hook, with the harness permitting the bait to slip up the road post-hookset—decreasing thrown hooks and dramatically growing touchdown ratios.

Out there in 5” and 6” lengths and eight ultra-realistic coloration schemes, the SWAG LT is molded from Z-Man’s 10X Powerful ElaZtech® superplastic, permitting it to withstand put on and tear far past conventional swimbaits.  Better of all, the buoyant materials, counter-weighted harness, and hybrid wedge/paddle tail design allows the SWAG to take care of pure swimming motion and signature tail wag with stability throughout all speeds, whether or not crawled alongside the underside or burned on the floor.

“The SWAG fills each want I’ve ever had in a swimbait,” says Bassmaster Basic and Forrest Wooden Cup champion Luke Clausen. “It fishes higher in any respect speeds, in cowl or open water, and appears unbelievable whereas doing it. The SWAG actually does every thing higher than different swimbaits obtainable.”

PrawnStarZ™ LB – Finest Saltwater Gentle Lure

Constructing on the award-winning efficiency—and hyper-realistic profile—of the unique pre-rigged PrawnStarZ™, the new Unfastened Physique model affords saltwater anglers enhanced rigging freedom with out sacrificing lifelike shrimp motion and enchantment. Measuring 3.5 inches, the PrawnStarZ LB showcases 10X Powerful ElaZtech® sturdiness, intricate detailing, quivering leg motion, and a tail that kicks naturally because the bait parachutes to the underside.

Engineered for fast and intuitive rigging versatility, the PrawnStarZ LB incorporates a molded channel within the nostril for exact, straight hook alignment and a recessed dorsal pocket to hide the hook level when circumstances dictate a snag-free presentation.  Anglers can rig the PrawnStarZ LB with a 3/0 ZWG™ Weighted Swimbait Hook or Texas Eye™ Jighead for weedless displays or pair it with a Trout Eye® or HeadlockZ™ HD Jighead for deeper, open-water displays.

“This factor is a trout and redfish magnet—I’ve began leaving my solid internet at house since I bought my arms on this bait,” quips Lowcountry information and event angler Capt. Stephen Flook. “My favourite technique to fish the PrawnStarZ LB is on a ¼-ounce Texas Eye jighead; I’m capable of cowl quite a lot of water rapidly and fish this bait in heavy cowl the place you could possibly by no means throw a stay shrimp—and the fish don’t know the distinction.”

Z-Man’s newest ICAST triumph is greater than business recognition—it’s a testomony to the model’s relentless pursuit of innovation efficiency on the water. Each the SWAG LT and PrawnStarZ LB replicate Z-Man’s dedication to engineering lures that encourage confidence, fish smarter, and push the bounds of angling design.

About Z-Man Fishing Merchandise: A dynamic Charleston, South Carolina based mostly firm, Z-Man Fishing Merchandise has melded vanguard fishing sort out with know-how for almost three many years. Z-Man has lengthy been among the many business’s largest suppliers of silicone skirt materials utilized in jigs, spinnerbaits and different lures. Creator of the Unique ChatterBait®, Z-Man can be the famend innovators of 10X Powerful ElaZtech® softbaits, among the many most coveted baits in fresh- and saltwater. Z-Man is without doubt one of the fastest-growing lure manufacturers worldwide.