BOULDER CITY, Nev. – August 20, 2025 – SHOT Present® Trade Day on the Vary, the premier hands-on occasion held yearly the day earlier than SHOT Present®, has formally opened exhibitor registration for its twenty first annual occasion, going down January 19, 2026, on the Boulder Rifle and Pistol Membership in Boulder Metropolis, Nevada. Along with opening registration, a restricted variety of taking pictures positions are actually accessible.
Trade Day gives exhibitors with a singular alternative to launch new merchandise, create content material with top-tier media and influencers and join instantly with SHOT Present attendees in a dynamic, hands-on atmosphere. The occasion continues to drive early engagement and momentum that carries into the present flooring and past.
A choose variety of taking pictures positions are actually accessible, together with:
Unique Capturing Bay
10×20 Capturing Space
Shared Bay
10×10 Capturing Space
10×10 Airgun
“Trade Day constantly provides firms the platform to generate buzz and construct key relationships earlier than SHOT Present even begins,” stated Kelsey Puryear, Trade Day on the Vary co-owner. “Capturing positions are restricted, and we encourage exhibitors to safe their spot early for the trade’s most influential vary occasion.”
Supported by the Nationwide Capturing Sports activities Basis as title sponsor by means of 2028, Trade Day on the Vary stays the one official vary occasion related to the SHOT Present. Exhibitor house is restricted, and early registration is strongly inspired.
New exhibitors can register on-line now to safe their house. Capturing Positions are additionally accessible on-line. For extra particulars and solutions to often requested questions, please go to the occasion web site.
For extra details about the 2026 SHOT Present Trade Day on the Vary go to ShotShowRangeDay.com.
About Trade Day on the Vary
Trade Day on the Vary™ is the premier occasion within the taking pictures sports activities trade, setting the stage for SHOT Present® every year. Held yearly the day earlier than SHOT Present opens, this unique, invitation-only occasion gives certified media, influencers, ambassadors and key SHOT Present attendees, together with consumers from retail, wholesale and legislation enforcement with the primary hands-on alternative to expertise the latest firearms, ammunition and taking pictures equipment hitting the market.
As the most important and most influential vary day of its type, Trade Day provides an unmatched setting for testing and evaluating merchandise in a real-world setting—connecting high manufacturers with a very powerful voices and decision-makers within the trade. Owned and operated by CMG Advertising and marketing & Occasions and Triple Curl Promoting and PR, and proudly supported by NSSF as title sponsor, Trade Day on the Vary is the place SHOT Present actually begins.
