For the previous 4 years, looking manufacturers, content material creators, and on a regular basis hunters have gathered in early August at Wildwood Farm for a weekend of celebrating the outside life-style, particularly deer looking.
The competition has seen its share of adjustments all through the years because the business develops. Tendencies shift, content material groups come and go, specialists rise after which fade away, however the thread that retains of us coming again yr after yr is similar: to attach with different hunters in a enjoyable, laidback environment.
Distributors lined the rows each contained in the barn, below the cover stage tent, and outdoors alongside the grass.
Jake Hart, who owns looking life-style attire model Bowminded, mentioned this yr was his finest but within the competition’s historical past.
“It was our third yr out in Massachusetts for Huntstock and annually will get higher and higher,” he mentioned. “Actually, this previous weekend was one of the best three-day present we’ve ever had.”
All through the years of tweaking and studying, organizers have seen it make a distinction within the high quality of the occasion.
“We additionally made huge strides on the 3D archery course, with rave critiques, and individuals who commonly shoot 3D saying it was one of the best course they’d ever shot, evaluating it to TAC and different professionally designed programs,” Guyette mentioned. “It was actually encouraging to see almost double the variety of children and girls in attendance this yr. Our viewers continues to diversify as we’re constructing a present for all sportsmen, ladies, and kids.”
This yr noticed some changeovers in manufacturers represented on the present. Huge names included Vortex, Sig Sauer, Ruger, Stone Glacier, and Tactacam on the occasion this yr, however a few of the different manufacturers who’ve attended in earlier years, corresponding to Moultrie Cell, Bowtech, Hoyt, Prime, Xpedition, KUIU, Quietkat, and Mossberg have been absent. Based on Guyette, a whole lot of this was as a result of tariffs creating an unpredictable market and types having to chop occasion budgets. However, for a lot of of people who exhibited, the suggestions was constructive.
“Huntstock is greater than a tradeshow, it’s a gathering of those that have a deep sense of ardour for the outside, looking and conservation,” Jillian LaPlante, Senior NPI Supervisor at Sig Sauer, mentioned. “It’s an outlet for schooling, custom, and significant conversations that usually lead to gross sales. Nevertheless, it’s the non-tangible transactions that make Huntstock really distinctive.”
The climate this yr was scorching and sunny, a stark change from the wet muddy weekend that 2024 handed out. Competition house owners Pat Guyette and Pat Burns enthusiastically instructed the gang throughout Saturday night’s raffle giveaways that this yr noticed the biggest crowd up to now.
Based on Guyette, Huntstock 2025 had 4,454 whole attendees from Thursday to Sunday, which was a 76% enhance from 2024.
This yr’s greatest raffle prize was a once-in-a-lifetime expertise, a weekend with looking legends Lanny Benoit, Dan Infalt, and Rick Labbe this upcoming December. The winner, Steven Pereira was ecstatic when his identify was referred to as.
“I gained the dream hunt Saturday,” he mentioned. “I’m past excited for this chance. Studying by yourself is hard so getting this opportunity means every part to me.”
Competition organizers are already wanting ahead to subsequent yr’s occasion.
“What I am most enthusiastic about is the constructive suggestions we obtained on how we will make the present higher,” he mentioned. “We’re wanting ahead to tackling these challenged with an motion plan to ensure we’re continually evolving and bettering. Our purpose to supply finest present doable for the neighborhood signifies that we will by no means be complacent and should take steady motion on suggestions.”
