Country Music Star Chase Rice to Headline ATA Industry Celebration During ATA Show Week 2026

NEW ULM, MN — The Archery Commerce Affiliation is proud to announce nation music star Chase Rice because the featured leisure for the ATA Business Celebration, going down Wednesday, Jan. 7, 2026, in the course of the members-only ATA Commerce Present in Indianapolis, Indiana. 

The ATA Business Celebration, offered by Mossy Oak, is without doubt one of the most anticipated evenings of ATA Present Week, bringing collectively retailers, producers, distributors and business leaders for an evening of camaraderie, recognition and dwell leisure. This occasion celebrates the individuals and partnerships that drive the archery and bowhunting business, providing attendees an opportunity to unwind, community and revel in free meals and drinks with at present’s high leisure.  

Chase Rice, one in every of nation music’s most compelling storytellers and performers, is a 10x Platinum artist with greater than 3 billion streams. Rice has carved a novel path in nation music as each a chart-topping songwriter and performer. Recognized for hits like “Eyes On You” and “Drinkin’ Beer. Talkin’ God. Amen.,” Rice’s profession has spanned stadium excursions with Garth Brooks and Kenny Chesney to sold-out headlining exhibits around the globe.  

Leisure for the ATA Business Celebration occasion is offered by Buck Commander, Buk Ops, Barnett Crossbows, Martin Archery, Obsession Bows, and Attract Decoys. 

The ATA Business Celebration units the stage for per week full of alternatives to attach, uncover and rejoice all issues archery and bowhunting. Following the members-only ATA Commerce Present on Jan 7-8, the week opens to the general public with the Archery & Bowhunting Supershow, Jan. 9–10, the place attendees can expertise hands-on product demos, meet high manufacturers, and watch dwell tournaments, together with the NFAA Rushmore Rumble and S3DA Indoor Open. 

ATA Present Week, going down Jan. 6-11, 2026, options six can’t-miss occasions beneath one roof, making it the world’s largest celebration of archery.  

Jan. 6: ARRO Scorching Present and NABA Present 

Jan. 7-8: ATA Commerce Present  

Jan. 9: S3DA Indoor Open 

Jan. 9-10: Archery & Bowhunting Supershow 

Jan. September 11: NFAA Rushmore Rumble 

For ATA membership, exhibitor data, media inquiries or sponsorship alternatives, contact information@archerytrade.org. Further ATA Present Week data could be discovered at atashow.com. 

Serving our members since 1953, the Archery Commerce Affiliation is the main group for producers, retailers, distributors, gross sales representatives and others working within the archery and bowhunting business. The ATA works to extend the recruitment and retention of latest, present and once-active archers and bowhunters, whereas serving as a driving power in defending, educating and lobbying for the larger good of the business and sport. The ATA preserves and promotes archery and bowhunting’s wealthy heritage to make sure lively client participation, and profitable manufacturing and retailing for generations to come back. The ATA owns and operates the ATA Present, the archery and bowhunting business’s largest and longest-running commerce present worldwide.