BOULDER CITY, Nev. – December 9, 2025 – SHOT Present® Trade Day on the Vary, the extremely anticipated hands-on occasion held yearly the day earlier than SHOT Present®, is thrilled to announce Henry Repeating Arms as a Supporting Sponsor of the twenty first annual occasion, happening January 19, 2026, on the Boulder Rifle and Pistol Membership in Boulder Metropolis, Nevada.
Henry Repeating Arms is one in every of America’s main firearms producers and the world chief within the lever motion class. The corporate is devoted to producing high-quality rifles, shotguns and revolvers that cater to fans, hunters and sportsmen. Henry Repeating Arms continues to be an emblem of American craftsmanship and innovation within the firearms trade.
“Trade Day on the Vary is the place our 12 months actually begins, and we stay up for seeing outdated mates, making new ones and exhibiting off what we’ve been engaged on,” mentioned Daniel Clayton-Luce, Vice President of Communications. “It’s the primary alternative for anybody outdoors of our partitions to get hands-on with our new-for-2026 fashions, and belief me, there’s so much.”
Trade Day gives an unparalleled alternative for exhibitors to introduce new merchandise, have interaction with top-tier media and influencers and create direct connections with SHOT Present attendees in a hands-on atmosphere. This unique occasion offers early momentum that extends nicely into the SHOT Present itself, making certain most publicity for manufacturers forward of the principle occasion.
“We’re excited to have Henry Repeating Arms be a part of us as a Supporting Sponsor for Trade Day on the Vary 2026,” mentioned Kelsey Puryear, Trade Day on the Vary co-owner. “Its legacy of manufacturing high-quality lever motion rifles and dedication to American manufacturing make it a great associate for an occasion that highlights one of the best our trade has to supply.”
As a Supporting Sponsor, Henry Repeating Arms reinforces its place as a frontrunner in American firearms manufacturing. Its participation highlights the model’s dedication to fostering relationships with influential voices and key decision-makers within the firearms trade.
Supported by the Nationwide Capturing Sports activities Basis as title sponsor by means of 2028, Trade Day on the Vary stays the one official vary occasion related to the SHOT Present. Exhibitor house is restricted, and early registration is strongly inspired.
Exhibitor registration will shut on December 10, 2025, and restricted areas can be found. New exhibitors can register on-line now to safe their house. Sponsorship data can also be obtainable on-line. For added particulars and solutions to often requested questions, please go to the occasion web site.
For extra details about the 2026 SHOT Present Trade Day on the Vary go to ShotShowRangeDay.com.
About Trade Day on the Vary
Trade Day on the Vary™ is the premier occasion within the capturing sports activities trade, setting the stage for SHOT Present® annually. Held yearly the day earlier than SHOT Present opens, this unique, invitation-only occasion offers certified media, influencers, ambassadors and key SHOT Present attendees, together with consumers from retail, wholesale and regulation enforcement with the primary hands-on alternative to expertise the most recent firearms, ammunition and capturing equipment hitting the market.
As the most important and most influential vary day of its form, Trade Day gives an unmatched setting for testing and evaluating merchandise in a real-world setting—connecting prime manufacturers with a very powerful voices and decision-makers within the trade. Owned and operated by CMG Advertising and marketing & Occasions and Triple Curl Promoting and PR, and proudly supported by NSSF as title sponsor, Trade Day on the Vary is the place SHOT Present actually begins.
About Henry Repeating ArmsHenry Repeating Arms is among the main rifle and shotgun producers in the US and a world chief within the lever motion class. The corporate motto is “Made in America, or not made in any respect” and its firearms include a lifetime assure backed by award-winning customer support. The corporate can also be identified for its charitable endeavors underneath its Weapons For Nice Causes program, which focuses on sick kids, each particular person circumstances and kids’s hospitals, veteran and wounded veteran organizations, Second Modification and wildlife conservation organizations. The corporate at present employs 535 folks and has 250,000 square-feet of producing house in its Rice Lake, Wisconsin and Bayonne, New Jersey services. The corporate is called in honor of Benjamin Tyler Henry who invented and patented the Henry rifle in 1860 – the primary repeating rifle, the lever motion rifle, which is America’s distinctive contribution to worldwide firearms design and is among the most legendary, revered and sought-after rifles within the historical past of firearms.
