Acquisition will bolster KUIU’s dedication to its prospects, staff, and innovation
DIXON, Calif., December 8, 2025 – Excessive-performance searching gear and attire model KUIU Ultralight Searching broadcasts it has been acquired by an investor group comprising conservation-driven households and companies, together with Cox Enterprises.
KUIU will proceed to be a privately held model devoted to driving industry-leading innovation throughout its product traces whereas sustaining its high-quality requirements that customers have come to know and belief. CEO Melissa Woolf will proceed main the corporate below its new possession, and the present operational construction will stay intact.
“Shared values are on the coronary heart of this funding resolution, and we couldn’t ask for a greater final result for our folks and the KUIU nation,” said Woolf. “By partnering with buyers who’ve a ardour for KUIU, searching, and conservation, the corporate ensures its tradition and legacy will proceed to thrive for generations to return.”
The households and companies investing in KUIU are guided by a deep respect for the outside together with a dedication to ongoing stewardship. Based in 2011, KUIU was constructed to push the boundaries of efficiency gear, incorporating ultralightweight design and superior technical supplies and options. This acquisition represents a long-term funding permitting KUIU to proceed delivering distinctive, purpose-built merchandise for purchasers who demand efficiency in each surroundings.
KUIU has 5 retail shops: one in Dixon, California; three in Texas — Dallas, Houston, and San Antonio; and a pop-up retailer at Molly’s Place in Easton, Maryland. The funding will help KUIU’s growth of its brick-and-mortar retail presence, providing extra in-person procuring experiences for its prospects throughout the U.S. The long-term model technique consists of home and worldwide development by way of increasing retail, ecommerce, and unique partnerships.
“The investing households are extra than simply prospects; they’re passionate supporters and beneficiant contributors to causes they imagine in,” states Woolf. “The truth is, Cox Enterprises and the James M. Cox Basis have contributed over $325 million to environmental and conservation efforts. We stay up for working with Cox on increasing our Conservation Direct initiative.”
For extra data on KUIU, please go to www.KUIU.com. Any media inquiries will be despatched to pr@kuiu.com. Any investor relations inquiries will be despatched to investor.relations@kuiu.com.
ABOUT KUIU
KUIU has been constructing the world’s most superior searching gear and attire since 2011. Primarily based in Dixon, California, KUIU delivers ultralight, high-performance gear and distinctive purpose-built merchandise for purchasers who demand efficiency in each surroundings. KUIU’s direct-to-consumer mannequin allows the model to supply the very best high quality merchandise with out compromise. To study extra, go to www.KUIU.com or name 1-855-367-5848, Monday–Friday, 7:30 AM–4:00 PM PST.
