NEW YORK, NY (Dec. 17, 2025) – Salt Life is able to flip heads this January because the model makes an thrilling return to the sun shades class with the official debut of the Salt Life Eyewear assortment by Eyeking LLC at Surf Expo. This launch follows the not too long ago introduced licensing partnership between the Salt Life model and Eyeking LLC, a fourth-generation, award-winning eyewear design and distribution firm recognized for its breakthrough efficiency and life-style improvements.
With the Salt Life model’s coastal heritage and Eyeking’s long-standing repute for craftsmanship, this new assortment arrives on the excellent second. Each body attracts inspiration from life spent on and across the water, staying true to the model’s mantra, Fish Dive Surf. LIVE SALTY. The collaboration displays a shared ardour for authenticity, high quality, and thoughtfully designed eyewear constructed to raise time spent open air.
“Our group believes nice eyewear ought to have a good time the life-style that evokes it,” stated Darren Goldman, Vice President of Eyeking LLC. “This partnership brings collectively Salt Life’s highly effective presence within the outside neighborhood with our dedication to designing product that performs with objective. We’re thrilled to assist reintroduce Salt Life to the eyewear house with types that ship actual worth for retailers and an unimaginable expertise for customers.”
Objective-built for coastal adventurers, anglers, divers, surfers, and seashore lovers, the Salt Life Eyewear assortment combines polarized lenses, superior supplies, and light-weight consolation with design particulars impressed by the ocean. Every model is engineered to ship excellent readability, daylong wearability, and dependable efficiency throughout a variety of out of doors circumstances. Whether or not navigating offshore waters or stress-free on the shoreline, these sun shades are made to maintain up with each second.
Surf Expo attendees would be the first to see the total assortment in individual forward of its nationwide launch. With its mixture of contemporary coastal model and elevated efficiency, the Salt Life Eyewear assortment by Eyeking LLC is positioned to turn into a standout addition for retailers and a trusted companion for anybody who feels most at house close to the water.
The Salt Life Eyewear assortment by Eyeking LLC will debut January 7-Ninth at Surf Expo in Orlando, FL.
Schedule an appointment with the Salt Life Eyewear group at Surf Expo HERE or by emailing saltlife@eyeking.com
Concerning the SALT LIFE Model
SALT LIFE (https://www.saltlife.com) is a premier coastal life-style model that embodies the spirit of journey, leisure, and connection to the ocean. Since its founding in 2003, the SALT LIFE model has turn into synonymous with coastal tradition and outside dwelling, providing high-quality attire, equipment, and activewear for ocean fanatics. The model caters to those that embrace actions resembling fishing, diving, browsing, and seashore dwelling, constructing a faithful following by means of its dedication to a laid-back, lively life-style. The SALT LIFE model is now increasing past attire, providing a variety of house and life-style merchandise that enable clients to LIVE THE SALT LIFE expertise each on and off the water.
About Eyeking:
Eyeking LLC is a fourth-generation, award-winning eyewear design and distribution firm specializing in non-public label and licensed manufacturers. With a legacy of innovation and craftsmanship, Eyeking develops performance-driven and style-forward eyewear collections for world markets. Its various model portfolio contains partnerships with Hobie® Eyewear, Salt Life®, HyperX™, Beastmode®, and Rae Dunn®, every reflecting a novel client life-style. From outside journey to gaming and on a regular basis put on, Eyeking delivers high quality eyewear experiences backed by a long time of design experience and trade management. For extra data, go to www.eyeking.com and observe @eyeking_eyewear.
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