PARK FALLS, WIS. (April 16, 2025) – St. Croix Rod has been proudly handcrafting the Finest Rods on Earth – from begin to end – in Park Falls, Wisconsin for 77 years. Right here, at the least 32 units of arms mix the perfect uncooked supplies, parts, and applied sciences, reworking them into premium fishing instruments that give anglers the higher hand in any state of affairs. True, we use superior machines, computer systems and tooling – and that gear has frequently developed over the previous seven a long time – however it’s at all times been guided and executed by expert and passionate craftsmen, the overwhelming majority of whom are anglers, identical to you.
Finest Rods on Earth Finest Rods on Earth is just not merely a advertising and marketing slogan, neither is it supposed to be boastful. It’s a guiding assertion that represents who we at all times need to be; a every day affirmation that reminds, encourages and empowers each St. Croix staff member to be angler-driven of their work. Merely said, the pleasure and satisfaction our anglers expertise with a St. Croix rod is our solely pleasure and satisfaction as an organization. Our promise is stored after we ship rods that elevate on-the-water experiences, and again them up with what we imagine to be the perfect service and guarantee within the business.
Vertical American and North American Manufacturing Inside the realm of fishing, vertical suggests a presentation that covers any a part of the water column instantly beneath the angler. Within the context of producing, vertical means proudly owning or exercising elevated management over all components throughout the worth chain. Vertically built-in manufacturing offers vital advantages in the case of product manufacturing, meeting, and provide, together with diminished lead occasions, elevated high quality, and price management, to call just a few – all of which profit our anglers.
St. Croix Rod is a vertically built-in American firm and aspires each day to turn into much more so. Exercising our personal management over each facet of design and manufacturing is what permits us to ship you – our anglers – with full management on the water. To this finish, we personal and function our two factories in Park Falls, Wisconsin and Fresnillo, Mexico with out reliance upon anybody else’s rod clean designs, manufacturing, or staff. We’re free to innovate, and that continuous innovation is evidenced within the new rods we ship every year possessing distinctive combos of applied sciences, supplies, efficiency, and worth that enhance the angling expertise.
Our vertical management additionally extends to service. We make use of a staff of 11 Angler Guides who come to work within the Information Middle each day in our Park Falls manufacturing facility. These are the true individuals you converse with if you name or e mail our Information Middle with common questions on rod choice, service, guarantee, fishing displays, or every other wants. Angler satisfaction is their full-time job and solely goal.
A Household of Anglers At present’s anglers have extra selections than ever. In a market filled with manufacturers, it may be difficult for anglers to be taught or perceive “who” or “what” a model actually is. That’s why we’re placing out this message; we wish anglers to higher perceive who and what we’re. Above all, know that St. Croix is a household of anglers.
If you happen to fish our rods, thanks; you’ll at all times be an important a part of the St. Croix Household. If have but to expertise one of many over 800 distinct fishing rods we design and handcraft, we encourage you to go to one in every of our retailers to be taught extra about which premium, high-performance St. Croix rods are finest for you and your fishing. Triumph is the world’s best-selling North-American-made freshwater and saltwater rod collection, beginning at simply $105. Our various U.S.-built portfolio of rods begins with Premier – the best-selling American-made rod collection – and likewise contains Victory, Avid Sequence, and all of our Legend Sequence rods. We additionally provide one of the vital vital and various catalog of saltwater rods by any producer, overseas or home. The St. Croix Household additionally extends to embody our staff, sellers, ambassadors, rod testers, and our possession. All play key roles in placing anglers first with the very best ranges of efficiency, high quality, service, and worth.
Who precisely owns St. Croix you may ask? St. Croix has been owned by the Schluter household for the final 48 years; Gordan Schluter, and immediately, Gordon’s grownup kids, Dave, Jeff, Paul, and Pam. Couple this household possession with premium high quality and efficiency plus a 77-year heritage of American manufacturing, and you’ll start to grasp and recognize how really distinctive St. Croix is within the fishing market. In the end although, it’s all concerning the rods, and there’s by no means been a greater time to enhance your fishing experiences with premium St. Croix high quality, efficiency, worth, and repair. Whether or not a father-and-son Canadian fly-out, an inshore journey, catching bluegills in a farm pond, or competing within the Bassmaster Basic, relaxation assured your handcrafted St. Croix fishing rods have been proudly conceived and delivered – begin to end in North America – to maximise your success and satisfaction on the water.
Planning a visit to the Northwoods of Wisconsin? We’d like to host you for a guided Manufacturing facility Tour so you’ll be able to expertise, firsthand, the expertise, passionate care, and precision craftsmanship required to supply the Finest Rods on Earth. Name 715-997-3950 or e mail factorytour@stcroixrods.com.
