(THIEF RIVER FALLS, MN November 11, 2025) – Boldly charging into the longer term with renewed vitality, Arctic Cat’s shared mission of constructing an organization of riders for riders has the throttle to the bars.
Key areas of focus have been throughout the gross sales and customer support groups. With latest additions including to an already robust core, our veteran gross sales staff now has a mixed 300-plus years {of professional} powersports business expertise.
Current additions embody district gross sales supervisor Brock Fischer overlaying Texas and Oklahoma; Tracy Burkhart overlaying Minnesota, North and South Dakota; Tim Miller overlaying Pennsylvania, New York, New Jersey and Connecticut; Kelly Rees overlaying Kentucky, Virginia, West Virginia and the District of Columbia; and Mark Mackin overlaying New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland/Labrador.
Arctic Cat District Gross sales Managers are within the subject every single day—supporting their current sellers, signing new companions, and offering hands-on help to the community of their native markets. Their work is a direct driver of Arctic Cat’s development and a mirrored image of our dedication to robust, long-term supplier relationships. The addition of latest staff members solely enhances an already spectacular staff that, mixed, has skilled expertise at greater than 20 OEMs, aftermarket corporations, distributors, and dealerships. Regional Gross sales Administrators Eric Bondy, Derek Jordahl and Kevin Asselin are nearing the tip of their search to cap off this spectacular staff of supplier companions.
Arctic Cat is actively recruiting and signing high-quality dealerships with a spotlight and promise to by no means oversaturate a market, providing sellers the chance to develop their companies. For the reason that new possession group obtained the keys again in April, there was a rally cry from sellers who’re able to help a model that believes of their merchandise, workers and their way forward for providing premium merchandise to their customers. This help has to this point elevated new Arctic Cat’s supplier curiosity two-fold with objectives to proceed at a measured tempo, putting Arctic Cat merchandise and high quality supplier service nearer to customers who stay to journey.
Commenting on Arctic Cat’s strategy for supplier relations, Brad Darling, President and CEO, states, “We’re an organization of riders who work to grasp and anticipate our supplier’s wants, and people of their clients. We’re a dedicated companion that gives the most effective merchandise and help, guaranteeing Arctic Cat is a profitable addition to their enterprise.”
Based mostly on the suggestions and vitality coming from the autumn snowmobile and offroad exhibits, present Arctic Cat sellers have overwhelmingly expressed that Arctic Cat riders are elevating their flags to let everybody know, “Riders Rule.”
About Arctic Cat Arctic Cat has been a pacesetter within the offroad business since 1962. Arctic Cat markets its Snowmobile, ATV and SXS merchandise by way of a community of impartial sellers positioned all through america and Canada and thru distributors representing sellers in Europe, South America, the Center East, Asia and different worldwide markets.
