Particulars the Present Board’s Elementary Failure of Oversight Amid Sustained Share Value Underperformance, Operational Deterioration and Vital Strategic Gaps
Underscores Board’s Lack of Alignment with Shareholders and De Minimis Possession Stakes Regardless of Many years-Lengthy Tenures
Contends Shareholder-Pushed Change Is Wanted to Reload Ruger
LUXEMBOURG–(BUSINESS WIRE)–Beretta Holding S.A. (“Beretta Holding” or “we”), a family-owned group main the worldwide premium mild firearms, optics and ammunition business and the biggest shareholder of Sturm, Ruger & Firm, Inc. (“Ruger” or the “Firm”), with 9.95% possession of the Firm’s excellent widespread inventory, right this moment despatched a letter to Ruger shareholders detailing the pressing want for Board change on the Firm in an effort to restore worth for all shareholders.
The letter highlights three key areas that Beretta Holding believes have led to the destruction of considerable shareholder worth below the oversight of the Ruger Board:
Sustained Share Value Underperformance: Regardless of working in the identical macroeconomic and regulatory setting as its friends, and through some of the favorable demand environments within the Firm’s historical past, Ruger has constantly trailed its closest public peer (Smith & Wesson Manufacturers, Inc.) and the broader market, delivering disappointing returns to shareholders.[1]
Speedy Operational Deterioration: Since 2021, the Firm has confronted sharp declines in key monetary and operational metrics, experiencing 23% gross margin compression, 30% working margin compression, and 103% web revenue decline. This sustained margin erosion raises severe questions on administration’s means to regulate prices, preserve manufacturing effectivity and scale operations successfully.[2]
Vital Lack of Alignment: Sure long-tenured administrators who collectively possess 65 years of tenure and who’ve overseen the interval throughout which Ruger considerably lagged its closest competitor and the broader market, personal solely about 1% of shares, giving them restricted private monetary publicity to the Firm’s efficiency.
Within the letter, Beretta Holding reminds shareholders of the chance they must elect 4 unbiased director candidates nominated by Beretta Holding on the upcoming 2026 Annual Assembly of Shareholders. Beretta Holding’s nominees possess the related abilities and expertise wanted to assist restore operational efficiency and strengthen oversight of administration and are dedicated to representing the pursuits of ALL Ruger shareholders.
A duplicate of the letter despatched to shareholders is accessible to obtain right here. Go to www.ReloadRuger.com to study extra about our marketing campaign and signal as much as obtain vital updates.
[1] Bloomberg, Complete Shareholder Return as of March 10, 2026.
[2] Public filings.
About Beretta Holding S.A.
With roots relationship again to 1526, Beretta Holding is a world family-owned industrial group working by means of greater than 50 subsidiaries and over 20 internationally acknowledged manufacturers, with a robust manufacturing footprint in Europe and the USA supporting protection, legislation enforcement, searching and taking pictures sports activities markets.
CERTAIN INFORMATION CONCERNING THE PARTICIPANTSBeretta Holding S.A. (“Beretta Holding”) intends to file a preliminary proxy assertion and accompanying WHITE common proxy card with the Securities and Change Fee (“SEC”) for use to solicit votes for the election of Beretta Holding’s slate of extremely certified director nominees on the 2026 annual assembly of stockholders of Sturm, Ruger & Firm, Inc., a Delaware company (the “Firm”).
BERETTA HOLDING STRONGLY ADVISES ALL STOCKHOLDERS OF THE COMPANY TO READ THE PROXY STATEMENT AND OTHER PROXY MATERIALS, INCLUDING A PROXY CARD, AS THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. SUCH PROXY MATERIALS WILL BE AVAILABLE AT NO CHARGE ON THE SEC’S WEB SITE AT HTTP://WWW.SEC.GOV. IN ADDITION, THE PARTICIPANTS IN THIS PROXY SOLICITATION WILL PROVIDE COPIES OF THE PROXY STATEMENT WITHOUT CHARGE, WHEN AVAILABLE, UPON REQUEST. REQUESTS FOR COPIES SHOULD BE DIRECTED TO THE PARTICIPANTS’ PROXY SOLICITOR.
The contributors within the proxy solicitation are anticipated to be Beretta Holding, William F. Detwiler, Mark DeYoung, Fredrick DiSanto and Michael Christodolou.
As of the date hereof, Beretta Holding instantly beneficially owns 1,587,000 shares of widespread inventory, $1 par worth per share, of the Firm (the “Frequent Inventory”). As of the date hereof, Messrs. Detwiler, DeYoung, DiSanto and Christodolou don’t beneficially personal any shares of Frequent Inventory. As some of the skilled operators within the world firearms business, Beretta Holding’s solely different curiosity in reference to its funding within the Firm at present is to hunt to accomplice with the Firm in an effort to enhance efficiency and ship sustainable long-term worth for all shareholders, workers and prospects.
