Eyeking LLC Showcases Dual Brand Momentum at Surf Expo 2026

Hauppauge, NY (Jan. 19, 2026) – Surf Expo 2026 proved to be a pivotal second for Eyeking LLC, as the corporate efficiently showcased the energy and flexibility of its rising eyewear portfolio, highlighted by the official debut of Salt Life Eyewear and a number of high-impact launches from Hobie Eyewear.

The introduction of Salt Life Eyewear by Eyeking LLC marked a compelling return of the enduring coastal model to the sun shades class. The brand new $40 all-polarized assortment generated sturdy enthusiasm from retailers and present attendees alike, incomes reward for its coastal-inspired styling, dependable on-water efficiency, and distinctive worth. All through the present ground, consumers responded positively to the gathering’s accessibility and its means to ship polarized efficiency at an approachable value level.

Salt Life Eyewear by Eyeking LLC made a robust return to the sun shades class, with its $40 all-polarized assortment praised for coastal type, on-water efficiency, and distinctive worth.

“Surf Expo was the proper stage to reintroduce Salt Life Eyewear to the market,” mentioned Dylan Coates, Advertising and marketing Supervisor at Eyeking LLC. “The response confirmed there’s sturdy demand for a polarized assortment that authentically represents the coastal life-style whereas remaining attainable for a variety of shoppers.”

Along with the Salt Life Eyewear debut, Surf Expo additionally served as a key platform for Eyeking to spotlight improvements from Hobie Eyewear. Retailers confirmed notable curiosity in Hatch Float, a brand new floating body constructed from 100% upcycled Hobie kayak plastic. Constructing on the success of its predecessor Hull Float, a portion of Hatch Float gross sales might be donated to the FishAmerica Basis to assist fund conservation initiatives, reinforcing the model’s ongoing dedication to sustainability and environmental accountability.

Hatch Float, the most recent addition to Hobie Eyewear’s upcycled kayak plastic assortment, turned heads throughout the present ground and drew notable consideration from attendees.

Additionally drawing consideration was the debut of Mojo Float 2.0, an evolution of one in every of Hobie Eyewear’s most trusted floating types. The up to date design enhances consolation and efficiency whereas sustaining the reliable flotation that has made the unique a favourite amongst watermen.

Rounding out the Hobie Eyewear showcase was the introduction of latest ANSI Z87.1 safety-rated eyewear and Reader collections, increasing the model’s attain into protecting and task-specific eyewear with out sacrificing type or optical readability.

“Displaying each Salt Life Eyewear and Hobie Eyewear facet by facet bolstered what Eyeking does finest,” added Coates. “We create thoughtfully designed eyewear that balances efficiency, accessibility, and objective throughout a number of life.”

For extra info, go to www.eyeking.com and hobieeyewear.com

Eyeking LLC is a fourth-generation, award-winning eyewear design and distribution firm specializing in personal label and licensed manufacturers. With a legacy of innovation and craftsmanship, Eyeking develops performance-driven and style-forward eyewear collections for international markets. Its numerous model portfolio consists of partnerships with Hobie® Eyewear, Salt Life®, HyperX™, Beastmode® and Rae Dunn®, every reflecting a singular shopper life-style. From outside journey to gaming and on a regular basis put on, Eyeking delivers high quality eyewear experiences backed by many years of design experience and business management. For extra info, go to www.eyeking.com and comply with @eyeking_eyewear.

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