Oceanside, CA (Sep. 4, 2025) – Eyeking LLC model Hobie® Eyewear not too long ago joined The Sustainable Angler podcast to debate how its groundbreaking Hull Float sun shades are reshaping the fishing eyewear market with a sustainability-first method. Featured visitors Dylan Coates, Advertising Supervisor, and Stephen Vaughan, Senior Director of Product Growth, shared insights on the model’s journey to develop efficiency eyewear produced from upcycled Hobie® kayak plastic and bio-based polarized lenses.
The episode is now obtainable on Emerger Methods, Apple Podcasts, Spotify, and can air regionally on Charleston radio station OHM 96.3FM.
“Thanks for bringing a product like this to market,” mentioned Rick Crawford, President of Emerger Methods & Host of The Sustainable Angler. “We want extra manufacturers to reveal the enterprise case for sustainability in order that we are able to create a optimistic influence and improve our fisheries within the course of.”
Hull Float: Efficiency Meets Goal
Hull Float sun shades characteristic frames produced from 100% upcycled Hobie® kayak scrap plastic and lenses derived from castor oil, setting a brand new commonplace for sustainable eyewear. True to their identify, Hull Float sun shades float, offering anglers and water adventurers with peace of thoughts. HydroClean™ 360° polarized lenses scale back glare, present visible readability, and supply all-day consolation.
“Hull Float embodies Hobie’s unwavering dedication to innovation and sustainability,” mentioned Vaughan. “By pushing past typical supplies and strategies, we’ve created a sunglass that’s as sensible as it’s environmentally accountable.”
A Profitable Story within the Market
Along with its sustainability success, Hull Float has shortly confirmed to be a powerful gross sales driver. The fashion is the primary vendor on Hobie® Eyewear’s direct-to-consumer web site and a best choice amongst unbiased retailers nationwide.
“Hull Float has confirmed that customers worth what out of doors manufacturers do for the surroundings,” mentioned Coates. “Not solely is it our high advertising and marketing initiative of the yr, however it’s additionally our best-selling fashion. We encourage different firms to take a extra energetic stance on sustainability as a result of everyone wins once we all decide to defending the environments we love.”
Increasing Affect By way of Conservation
Past product innovation, Hobie® Eyewear invests straight in conservation. A portion of each Hull Float sale helps the FishAmerica Basis, ASA’s conservation and analysis arm, which has funded over $12 million in initiatives to revive habitats and guarantee the way forward for sportfishing.
Hobie® Eyewear joined Carl Jocumsen’s third Annual ‘Worry My Coronary heart’ Lake Clear-Up on June twenty ninth, internet hosting a neighborhood occasion at Jordan Lake, NC as a part of their mission to guard waterways and promote sustainability.
Hobie® Eyewear additionally helps Carl Jocumsen’s Worry My Coronary heart Lake Cleanups. For the launch of the #WorldWideLakeCleanUp, Hobie® Eyewear activated synchronized cleanups at Jordan Lake (NC) and Jones Seashore (NY), uniting volunteers nationwide in a shared mission to guard waterways and encourage communities to take motion.
Because the unique licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design agency devoted to crafting and delivering distinctive eyewear globally. Specializing in personal label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a model impressed by the legendary waterman Hobie Alter. This sun shades assortment is tailor-made for out of doors fans, water sports activities athletes, and people enthusiastic about journey. Since 1982, our intensive line of efficiency polarized sun shades has constantly upheld a legacy of cutting-edge imaginative and prescient know-how and design targeted on enhancing efficiency. Dedicated to excellence and pushed by a shared love for enriching out of doors experiences, Eyeking LLC and Hobie® Eyewear collectively form the way forward for efficiency eyewear. Discover the gathering at www.eyeking.com or www.hobieeyewear.com for extra data.
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