Oceanside, CA (12/15/25) – Hobie® Eyewear publicizes its return to Surf Expo this January, the place the model will unveil new product introductions that construct on its confirmed momentum in efficiency, innovation, and sustainability. Exhibiting in sales space 207, Hobie® Eyewear will welcome retailers and business companions to discover key launches and benefit from unique present specials out there to attending patrons.
Main the model’s Surf Expo 2026 showcase is the enlargement of its upcycled Hobie® kayak plastic sun shades into a brand new life-style floating body model. Following the sturdy success of the unique Hull Float body, this newest addition advances Hobie® Eyewear’s eco-friendly design initiative by reworking extra Hobie® kayak plastic into high-performance floating eyewear. Every body helps divert plastic from landfills whereas delivering light-weight consolation, dependable buoyancy, and polarized lens efficiency designed for all times on the water. A portion of gross sales from the gathering is donated to the FishAmerica Basis to help habitat restoration and more healthy waterways nationwide.
“The response to our upcycled kayak plastic frames has exceeded expectations,” stated Darren Goldman, Vice President at Hobie® Eyewear. “That success gave us the boldness to develop the gathering right into a extra lifestyle-driven body that also stays true to our water-focused DNA. We see this as a possibility to raise eco-friendly eyewear inside the class and additional affect the surf business as we proceed supporting sustainability wherever and in all places we will.”
Additionally debuting on the present is Hobie® Eyewear’s new ANSI-rated eyewear line. Designed with sturdiness, safety, and luxury in thoughts, this assortment extends the model into job web site and energetic life-style environments whereas sustaining its signature readability and optical efficiency.
Moreover, Hobie Eyewear will introduce its first devoted line of readers. Constructed for on a regular basis comfort on and off the water, the gathering blends timeless styling with premium lens high quality, providing shoppers useful eyewear that matches seamlessly into an energetic coastal life-style.
Surf Expo attendees can expertise the total assortment at sales space 207, the place the Hobie® Eyewear crew will probably be on web site to focus on new merchandise, focus on merchandising methods, and share the sustainable initiatives launched over the previous 12 months.
Retailers and media are inspired to go to Hobie® Eyewear at Surf Expo January 7-Ninth in Orlando, FL to be taught extra about upcoming initiatives for the 12 months forward.
Schedule an appointment with the Hobie® Eyewear crew at Surf Expo HERE or e mail gross sales@hobieeyewear.com
Because the unique licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design agency devoted to crafting and delivering distinctive eyewear globally. Specializing in non-public label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a model impressed by the legendary waterman Hobie Alter. This sun shades assortment is tailor-made for outside lovers, water sports activities athletes, and people enthusiastic about journey. Since 1982, our in depth line of efficiency polarized sun shades has constantly upheld a legacy of cutting-edge imaginative and prescient expertise and design centered on enhancing efficiency. Dedicated to excellence and pushed by a shared love for enriching outside experiences, Eyeking LLC and Hobie® Eyewear collectively form the way forward for efficiency eyewear. Discover the gathering at www.eyeking.com or www.hobieeyewear.com for extra info.
For extra info, please go to
WWW.HOBIEEYEWEAR.COM
