Oceanside, CA (July 25, 2025) – Eyeking LLC and Hobie® Eyewear’s Hull Float sun shades made a powerful impression at ICAST 2025, the place many business professionals had their first likelihood to get hands-on with the product since its launch earlier this 12 months. The present served as a key second for the model to showcase Hull Float’s modern design, sustainable development, and the significant conservation mission behind it.
Constructed from 100% upcycled Hobie® kayak materials, Hull Float options light-weight and sturdy frames that float and bio-based polarized lenses. It’s good for anglers who demand efficiency, consolation, and peace of thoughts on the water. However the deeper message behind the product left a long-lasting impression.
“Our best victory this 12 months is what we’re doing for conservation and sustainability,” stated Dylan Coates, Advertising and marketing Supervisor at Hobie® Eyewear. “Hull Float stands out as a product main towards a cleaner tomorrow. From our upcycled manufacturing course of and partnership with the FishAmerica Basis to our ongoing dedication to lake cleanups, our efforts have made an influence the place it really issues—defending the water and the planet. That message resonated deeply with attendees at ICAST, leaving a long-lasting impression. That’s what folks will bear in mind most.”
As a part of its sustainability efforts, Hobie® Eyewear partnered with the FishAmerica Basis this 12 months to help habitat restoration and clear water initiatives nationwide. A portion of each Hull Float sale instantly advantages the Basis’s conservation applications.
“ASA has been thrilled to work intently with Hobie® Eyewear on this unimaginable mission that helps develop the sportfishing group, raises consciousness round conservation, and helps efforts to maintain Individuals fishing. Not solely have they developed a product that’s sturdy and efficient on the water, however they’ve additionally discovered a approach to make it sustainably,” stated MaryBeth Lengthy, VP of Communications – American Sportfishing Affiliation. “We totally help Hobie’s mission to advertise sustainable initiatives and are grateful that proceeds from this mission will present much-needed funding to the FishAmerica Basis. Fishing and conservation go hand in hand. We’re excited to see what’s subsequent for Hobie® Eyewear and look ahead to a long-term partnership!”
As well as, Hobie® Eyewear proudly supported skilled angler Carl Jocumsen’s #WorldWideLakeCleanup marketing campaign by organizing two cleanups of their very own—one at Jordan Lake, North Carolina, and one other at Jones Seaside, New York. These occasions engaged native communities and highlighted the model’s hands-on dedication to cleaner waterways.
Jocumsen added, “I simply can’t say sufficient about how a lot Hull Float means to me. It’s all the pieces I’ve wished in a pair of eyewear, and dealing on them with such a cool firm like Hobie® Eyewear is superb. They’re priced proper however really feel and match like a high-dollar pair. The lenses don’t have any compromise on high quality, which I must compete towards the perfect on this planet. And to prime all of it off, they’re upcycled and float! So, you possibly can really feel nice about serving to the atmosphere. Thanks Hobie®.”
For Hobie® Eyewear, Hull Float is greater than only a pair of sun shades. It’s a logo of what’s attainable when innovation and goal go hand in hand.
Because the unique licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design agency devoted to crafting and delivering distinctive eyewear globally. Specializing in personal label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a model impressed by the legendary waterman Hobie Alter. This sun shades assortment is tailor-made for out of doors fans, water sports activities athletes, and people captivated with journey. Since 1982, our intensive line of efficiency polarized sun shades has constantly upheld a legacy of cutting-edge imaginative and prescient expertise and design centered on enhancing efficiency. Dedicated to excellence and pushed by a shared love for enriching out of doors experiences, Eyeking LLC and Hobie® Eyewear collectively form the way forward for efficiency eyewear. Discover the gathering at www.eyeking.com or www.hobieeyewear.com for extra info.
For extra info, please go to WWW.HOBIEEYEWEAR.COM
