BOULDER CITY, Nev. – August 13, 2025 – SHOT Present® Business Day on the Vary, the premier hands-on media and purchaser occasion held yearly the day earlier than SHOT Present®, has formally opened exhibitor registration for its twenty first annual occasion, going down January 19, 2026, on the Boulder Rifle and Pistol Membership in Boulder Metropolis, Nevada. Along with sales space house, a number of high-impact sponsorship alternatives are actually accessible for manufacturers trying to elevate their visibility forward of the trade’s largest week.
Business Day gives exhibitors a novel platform to launch new merchandise, create content material with top-tier media and influencers and have interaction immediately with patrons and trade leaders in a dynamic, hands-on surroundings. The occasion continues to drive early momentum and engagement that carries into the commerce present flooring and past.
A choose variety of sponsorships are actually accessible, together with:
First Shot: kick off the occasion via choice of the First Shot honoree with unique model recognition within the opening moments of the day.
App Sponsor: Options the sponsor’s branding prominently inside the official cell app
On-Floor Transportation Sponsor: increase visibility with branded shuttles and signage seen throughout the venue.
“Every year, Business Day performs a essential position in serving to manufacturers stand out earlier than the SHOT Present flooring opens,” mentioned Kelsey Puryear, Business Day on the Vary co-owner. “Exhibitor house and sponsorships are restricted, and we encourage corporations to benefit from the chance to be a part of the trade’s most influential vary occasion.”
Supported by the Nationwide Capturing Sports activities Basis as title sponsor via 2028, Business Day on the Vary stays the one official vary occasion related to the SHOT Present. Exhibitor house is restricted, and early registration is strongly inspired.
New exhibitors can register on-line now to safe their house. Sponsorship alternatives are additionally accessible on-line. For added particulars and solutions to incessantly requested questions, please go to the occasion web site.
For extra details about the 2026 SHOT Present Business Day on the Vary go to ShotShowRangeDay.com.
About Business Day on the Vary
Business Day on the Vary™ is the premier occasion within the taking pictures sports activities trade, setting the stage for SHOT Present® every year. Held yearly the day earlier than SHOT Present opens, this unique, invitation-only occasion offers certified media, influencers, ambassadors and key SHOT Present attendees, together with patrons from retail, wholesale and legislation enforcement with the primary hands-on alternative to expertise the latest firearms, ammunition and taking pictures equipment hitting the market.
As the most important and most influential vary day of its form, Business Day gives an unmatched setting for testing and evaluating merchandise in a real-world setting—connecting prime manufacturers with crucial voices and decision-makers within the trade. Owned and operated by CMG Advertising & Occasions and Triple Curl Promoting and PR, and proudly supported by NSSF as title sponsor, Business Day on the Vary is the place SHOT Present really begins.
