Lures convey Bass Professional Retailers’ conservation mission to life in revolutionary new product line for anglers in all places
SPRINGFIELD, Mo. (April 9, 2025) – Bass Professional Retailers is proud to announce the official launch of Johnny Morris’ BioBait, a revolutionary new line of merchandise designed to catch fish in an environmentally pleasant and accountable method.
“We’re so excited to see the influence that BioBait can have on fisheries and the way forward for fishing and the outside,” mentioned Johnny Morris, legendary angler, famous conservationist and Bass Professional Retailers founder. “That is excellent for anglers who’re searching for essentially the most accountable lures on the market, to land the most important catch attainable whereas additionally defending our waterways for future generations.”
BioBait is actually “Fishing for the Future,” with a components containing pure elements which can be protected for the surroundings and break down quicker than conventional smooth plastic baits, making it safer for all aquatic life.
The organic components consists of plant-based supplies that feed again into the surroundings. It’s tear-resistant and lasts longer than most competing manufacturers. When discarded or misplaced within the water, BioBait continues to interrupt down and turns into digestible for aquatic life. If swallowed by fish, it doesn’t increase of their stomachs and threaten their well being and life. In time, BioBait will fully dissolve, not like supplies utilized in comparable lures.
BioBait is the right companion to mirror Bass Professional Retailers’ unmatched dedication to conservation, permitting anglers and out of doors fanatics to take pleasure in clear water and higher fishing in a responsibly sustainable method.
Formulated to Catch Whoppers
Whereas the conservation facet ought to be engaging for sportsmen and girls in all places, BioBait additionally will make waves on its effectiveness for anglers. Its proprietary components provides an ideal steadiness of softness and energy that’s unmatched by conventional smooth plastics. It by no means dries out and is formulated to catch whoppers each outing on the water.
BioBait’s mixture of plant-based components and fish oil infusion creates the final word bait for fish in all places. Instantly after touching the water, molecules disperse from the bait, together with high-quality and pure (menhaden) fish oil to create the right cloud of attractant. It options unmatched energy via a proprietary plant-based components.
“As knowledgeable angler, I’ve examined nearly each lure on the market, and nothing compares to BioBait,” mentioned Invoice Dance, all-time fishing legend and member of the Bass Fishing Corridor of Fame, Nationwide Freshwater Corridor of Fame, Worldwide Sport Fish Affiliation Corridor of Fame and the Tennessee Sports activities Corridor of Fame. “The lifelike motion and pure fish oil infusion make it irresistible to fish. However what actually units BioBait aside is its dedication to sustainability. It isn’t only a fishing lure, it’s a dedication to sustainability and success.”
Bass Professional Retailers is worked up to supply this revolutionary line of lures, with its plant-based components paying homage to farmers in all places, the spine of the world, and is proudly formulated and manufactured in the usA.
Number of Types, Colours Provided at Product Launch
With a variety of designs and shade choices, this thrilling new product line provides lures that may be fished successfully in any setting, serving to anglers of all expertise and ability ranges land the catch of a lifetime.
Among the extremely anticipated BioBait merchandise now accessible at Bass Professional Retailers and Cabela’s areas all through North America and on-line at basspro.com and cabelas.com embrace:
Enticer Worm: The final word straight tail worm, with a strong texture and wealthy fish oil scent brimming with pure aminos. $5.99 for a pack of 10.
Shadow Swimmer: That includes tight wobbling motion, a floppy tail with broad horizontal sweeping movement, for continuous motion. Obtainable in saltwater and freshwater variations. Beginning at $5.99 for a pack of 6.
Crappie Craze: Mimics the darting, diving, gliding actions of a fleeing baitfish. Extremely efficient on crappie and bass. $3.49 for a pack of 18.
Brawny Craw: Intricate detailing from the flappy craws to the wispy legs, with pure texture and taste. $5.99 for a pack of 10.
About Bass Professional ShopsBass Professional Retailers, North America’s premier out of doors and conservation firm, was based in 1972 when avid younger angler Johnny Morris began promoting deal with out of his father’s liquor retailer in Springfield, Missouri. That was the corporate’s sole location for the primary 13 years, and it has since grown to just about 200 retail areas all through North America. Immediately the corporate offers prospects with unmatched choices spanning premier vacation spot retail, out of doors tools manufacturing, world-class resort locations and extra. In 2017 Bass Professional Retailers united with Cabela’s to create a “best-of-the-best” expertise with superior merchandise, dynamic areas and excellent customer support. Bass Professional Retailers additionally operates White River Marine Group, providing an unsurpassed assortment of industry-leading boat manufacturers, and Huge Cedar Lodge, America’s Premier Wilderness Resort. Below the visionary conservation management of Johnny Morris, Bass Professional Retailers is a nationwide chief in defending habitat and introducing households to the outside and has been named by Newsweek as “America’s Most Trusted Retailer for Out of doors Gear.”
