BOULDER CITY, Nev. – October 2, 2025 – SHOT Present® Trade Day on the Vary, the extremely anticipated hands-on occasion held yearly the day earlier than SHOT Present®, is thrilled to announce Outside Analysis because the official Employees Attire Sponsor of the twenty first annual occasion, going down January 19, 2026, on the Boulder Rifle and Pistol Membership in Boulder Metropolis, Nevada.
This collaboration marks a brand new chapter in elevating the on-site expertise for Trade Day workers, who might be totally outfitted in technical attire from Outside Analysis. Identified for its dedication to innovation, efficiency and safety within the outside, Outside Analysis’s help ensures the occasion workers might be outfitted with the gear they should carry out in all circumstances all through the day.
“We’re proud to help the SHOT SHOW Vary Day workforce because the official Employees Attire Sponsor,” mentioned Nick Smith, senior tactical model supervisor at Outside Analysis. “This occasion showcases the chopping fringe of the tactical and outside sports activities industries, and we’re proud to outfit the workers in the identical mission-ready gear trusted by professionals working on the earth’s most demanding environments.”
Trade Day provides an unparalleled alternative for exhibitors to introduce new merchandise, have interaction with top-tier media and influencers and create direct connections with SHOT Present attendees in a hands-on setting. This unique occasion gives early momentum that extends effectively into the SHOT Present itself, guaranteeing most publicity for manufacturers forward of the primary occasion.
“Having Outside Analysis be a part of us because the Employees Attire Sponsor is an ideal match,” mentioned Kelsey Puryear, Trade Day on the Vary co-owner. “Its dedication to perform, consolation and high quality aligns completely with the wants of our workforce on the bottom. We’re excited to have them be part of the 2026 occasion.”
The sponsorship by Outside Analysis enhances the professionalism and cohesion of Trade Day on the Vary. As a revered chief in technical outside gear, Outside Analysis brings added credibility and business alignment to the occasion, reinforcing its popularity because the premier vary day within the taking pictures sports activities business.
Supported by the Nationwide Taking pictures Sports activities Basis as title sponsor via 2028, Trade Day on the Vary stays the one official vary occasion related to the SHOT Present. Exhibitor area is proscribed, and early registration is strongly inspired.
New exhibitors can register on-line now to safe their area. Sponsorship info can be obtainable on-line. For added particulars and solutions to often requested questions, please go to the occasion web site.
For extra details about the 2026 SHOT Present Trade Day on the Vary go to ShotShowRangeDay.com.
About Trade Day on the Vary
Trade Day on the Vary™ is the premier occasion within the taking pictures sports activities business, setting the stage for SHOT Present® annually. Held yearly the day earlier than SHOT Present opens, this unique, invitation-only occasion gives certified media, influencers, ambassadors and key SHOT Present attendees, together with patrons from retail, wholesale and regulation enforcement with the primary hands-on alternative to expertise the most recent firearms, ammunition and taking pictures equipment hitting the market.
As the biggest and most influential vary day of its variety, Trade Day provides an unmatched setting for testing and evaluating merchandise in a real-world setting—connecting prime manufacturers with a very powerful voices and decision-makers within the business. Owned and operated by CMG Advertising and marketing & Occasions and Triple Curl Promoting and PR, and proudly supported by NSSF as title sponsor, Trade Day on the Vary is the place SHOT Present actually begins.
About Outside Analysis
Since 1981, Outside Analysis has earned a popularity as a trusted supplier of product engineered to carry out within the harshest circumstances. Devoted to growing merchandise via the lens of the elite end-user, OR focuses on fixing issues with mission particular capabilities throughout all classes: handwear programs, attire, and equipment.
Constructed for professionals who keep out longer, go farther, and proceed to function when others flip again. As a result of there’s no such factor as unhealthy climate—solely insufficient gear.
Identical Outdoor. Totally different Mission.
