Veteran gross sales illustration crew expands service and success to anglers and sellers in California, Arizona, Nevada, and Hawaii
PARK FALLS, WIS. (March 5, 2024) – St. Croix, father or mother firm to St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks, is worked up to announce that H&H Out of doors Advertising and marketing has been chosen to signify the St. Croix Household of Manufacturers to anglers and retailers within the states of Arizona, California, Nevada, and Hawaii. Led by Dale Hightower and supported by Jason Hightower and Paolo Della Bordella, H&H Out of doors Advertising and marketing brings a 30+ 12 months historical past of serving category-leading out of doors producers all through the American West. The area is house to a number of the most unusual fisheries within the nation and a dynamic retailer base.
“The Southern California saltwater market is not like another on the planet,” says Hightower. “It’s ridiculously nice and our bluefin fishery is the very best it’s been in a century. St. Croix is already a premium saltwater identify with an intensive catalog of rods, and we’re wanting ahead to working with our passionate anglers and sellers to get them the brand new St. Croix and SEVIIN merchandise that can exceed their expectations and elevate their experiences on the water.”
House to Clear Lake, the California Delta, Lake Havasu, Mojave, and numerous different world-class bass fisheries, H&H’s area can be supported by a various freshwater seller base. “St. Croix has actually delivered on the bass-centric merchandise that resonate with our anglers in recent times,” Hightower says. “The model has excellent momentum, however there are nonetheless open doorways – particularly with respect to SEVIIN Reels, which has a well-earned and rising fame for distinctive efficiency and reliability plus substantial worth all through the nation. St. Croix and SEVIIN’s aggressive dedication to new-product improvement – particularly within the bass section – will make our job of serving sellers and anglers much less of a problem and extra of a possibility for everybody concerned.”
After all, California and the American Southwest additionally harbor distinctive cold-water fisheries, accompanied by a novel and enthusiastic fly-fishing tradition. “The fly-fishing market as an entire is at present delicate on the retail facet,” Hightower studies. “However the nice fishing hasn’t gone wherever. The problem is strengthening our retailers by making St. Croix the model that’s correctly taken off the shelf and put into angler’s palms. We see this as an enormous alternative, because the latest investments St. Croix has made in its new-product funnel are obvious to anybody who casts one of many new EVOS, CONNECT, or TECHNICA fly rods. The rods are excellent and so is St. Croix’s dedication to service. Retailers know and belief the model and its heritage, so it’s a matter of opening doorways and speaking the model’s immense and reinvigorated worth.” St. Croix Vice President of Gross sales, Steve Self, describes the H&H Out of doors Advertising and marketing Crew as extremely educated, skilled, and well-positioned to signify the St. Croix manufacturers in these essential markets. “We love what we see with the H&H Crew,” says Self. “Dale, Jason, and Paolo every have deep expertise working in nearly each section of the fishing {industry}. That’s an enormous profit in terms of understanding the wants of their clients. They’re additionally die-hard anglers who not solely have an intimate data of the particular fisheries and anglers they serve but additionally have a deliberate historical past of working with category-leading manufacturers,” he provides. “Once you verify these bins, you earn a stage of belief and accountability that makes it a lot simpler to deal with a very powerful elements of our gross sales mannequin, which is folks and relationships.” Hightower agrees. “It’s the belief, communication, and relationships that yield success,” he says. “And, finally, it’s the retailers who work together with anglers day by day which can be a very powerful. They should be profitable and, if they don’t seem to be, no one else is. We perceive that day by day. Aligning with St. Croix – its historical past, household values, high quality, applied sciences, vertical manufacturing, and angler-centric strategy to product improvement and repair – places us in a novel place to gas new ranges of success for our retailers.”
Contact the H&H Out of doors Advertising and marketing Crew
Dale Hightower – Arizona and Hawaiidalehightower@msn.com
Dale began his fishing profession in 1988 when he was employed because the fly-fishing product supervisor for Fenwick upon his school commencement. In the course of the mid to late 90’s, he managed Bob Marriott’s Fly-Fishing Retailer in the course of the “River Runs Via It” progress period of fly fishing. Dale moved on to the work for the Daiwa Company as an in-house gross sales consultant for all of California. He teamed together with his household’s enterprise in 2002, representing manufacturers together with Seaguar and Yo-Zuri within the western United States. In 2011, Dale took over as proprietor of H&H Out of doors Advertising and marketing when his father, Richard, retired. When not representing manufacturers comparable to Seaguar, Z-Man, Hayabusa, Nomad, and Bubba, Dale enjoys chasing pelagic saltwater species, particularly massive tuna on San Diego’s long-range boats, in addition to catching trophy smallmouth on Lake Mohave alongside the Colorado River. Jason Hightower – Southern Californiahightowerjw@yahoo.com
Jason has been within the fishing-tackle {industry} all his grownup life, turning his childhood ardour for fishing right into a profession. His first job was at Turner’s Outdoorsman proper out of highschool the place he labored for over ten years. Jason discovered lots from working specialty retail that has given him an edge at present as a producer’s gross sales consultant. Moreover, he labored for Massive 5 Sporting Items for 4 years, the place he honed the merchandising abilities which have been a key to his success working together with his unbiased retailers. In 2003, Jason teamed up within the household enterprise together with his father and brother as H&H Out of doors Advertising and marketing expanded into the fly-fishing {industry} representing prime manufacturers. Within the fall, you will discover him on his annual nine-day long-range journey abord the Purple Rooster III chasing yellowtail and wahoo. Paolo Della Bordella – Nevada and Northern Californiapaolodbsales@gmail.com
After enjoying school baseball and graduating from USF, Paolo went to work for Orvis San Francisco within the early 90s. He went on to change into Gross sales Supervisor for Glacier Glove in 1993, the place he grew the corporate’s enterprise with unbiased sellers all through america and Europe. He additionally labored very intently with main sporting items firms across the nation comparable to Scheels, Bass Professional, Cabela’s, Sportsman’s Warehouse, LL Bean, Orvis, Massive 5, Dunham’s, Fleet Farm, and others. Paolo joined H&H Out of doors Advertising and marketing in 2022, bringing his ardour and experience to the group. Apart from his 36-year fishing-industry expertise, Paolo is an avid fly fisherman and bass fisherman. Within the fall, Paolo’s ardour turns to waterfowl looking together with his Labrador, Bailey.
About St. Croix RodHeadquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Finest Rods on Earth” for over 75 years. Combining state-of-the-art manufacturing processes with expert craftsmanship, St. Croix is the one main producer to nonetheless construct rods totally from design by manufacturing. The corporate stays family-owned and operates duplicate manufacturing amenities in Park Falls and Fresnillo, Mexico. With well-liked trademarked collection comparable to Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph®, Mojo, and BASSX, St. Croix is revered by all kinds of anglers from world wide. The St. Croix Household of Manufacturers consists of St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks.
About SEVIIN ReelsWherever and nonetheless you fish, the reel in your hand ought to assist create higher experiences. Born from St. Croix’s seven a long time of design and manufacturing experience, industry-leading customer support, and unbroken non-public possession by the Schluter household courting again to 1977, SEVIIN reels are meticulously engineered and purpose-built to assist anglers conquer each species on each piece of water on the planet. SEVIIN focuses on reels and reels solely, designing and crafting merchandise that enhance the angling expertise, whatever the rods anglers select. Seven seas, seven continents, seven days per week, SEVIIN reels are fueled by a collective love of fishing surpassed solely by a ardour to ship essentially the most dependable reels on the water. The St. Croix Household of Manufacturers consists of St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks.
About St. Croix FlyAt the core of our model ethos lives a easy but fierce conviction; we exist to create dynamic fishing instruments that intuitively enable you to evolve as a caster and angler. Our targeted philosophy frequently questions typical knowledge, evokes innovation, and drives our persistent pursuit of fly rod perfection. Once you personal a St. Croix, it’s greater than only a rod; it’s a promise. It’s 75 years of hard-earned data aimed toward designing and constructing the Finest Rods on Earth, so that you could be the very best in your personal persistent pursuit. The St. Croix Household of Manufacturers consists of St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks.
