Artisanship and superior design mix to provide DAIWA’s newest masterpiece, the 2025 SALTIGA® Cuddler 185S.
FOOTHILL RANCH, CA (June 5, 2025) – Most fashionable lures are borne from advanced digital renderings utilizing refined software program that in the end spit info right into a 3D printer and out pops a prototype. Voila! The idea may’ve been first documented on a moist bar serviette in a dingy bar, however that’s the place the handcrafting ended.
Now contemplate DAIWA’s new 2025 SALTIGA® Cuddler 185S lengthy casting diving pencil, a first-of-its-kind subsurface weapon.
It started within the mind of famend Japanese lure designer Ryota Segawa. From his cognition got here the primary carving. Sure, like craftsmen of yesteryear, he whittled the primary Cuddler with wooden. Segawa then bounced prototypes backwards and forwards with DAIWA because the events remodeled wooden into ABS plastic, DAIWA utilizing all their fancy machines and technical knowhow, Segawa meticulously testing them on the water. Ultimately, the celebrities aligned, seas parted, and a manufacturing mannequin got here to life – the one you should purchase proper now.
Segawa’s unique idea was to create a long-casting subsurface lure for saltwater leviathans that might defy wind and be launched with 65- to 100-lb braid. DAIWA Area Advertising and marketing Supervisor, Chris Martin, spoke in regards to the completed product. “The Cuddler met all the factors and is likely one of the hottest baits on the ocean, wreaking havoc on tuna, kingfish, GT’s, yellowtail, stripers, and extra.”
He continued, “Not surprisingly, it’s all in regards to the design. One of many first stuff you’ll discover with the Cuddler is its distinctive physique form, which resembles an airplane wing. The purpose, which was achieved, was making a modest drag on the uptake that may carry the lure upward to in the end prolong casting distance. And you may examine that field. The factor flies…”
Casting efficiency and the Cuddler’s constant, rhythmic swimming movement are augmented with a complicated weighting system. Precision weights within the rear add distance and preserve stability by way of the solid, whereas a counterweight within the head strikes freely left-to-right to advertise the spiraling, swimming motion.
The mixture of its inimitable profile, head form, and weighting produces its distinctive motion. “The Cuddler hits the water and dives simply beneath the floor after which retrieves with a spiraling swimming motion, whether or not it’s calm or uneven. And it’s essential to know that the Cuddler doesn’t flip over – the bait is at all times upright.”
The Cuddler’s sturdy thermoplastic ABS physique is additional fortified internally. “The lure’s wire-through design ensures the hooks stay secured to the physique, even underneath the stress of large fish,” stated Martin. The hooks are BKK Massive Sport Hooks – one treble on the stomach and a single inline hook within the rear. The saltwater grade hooks are constructed from high-carbon metal, chemically sharpened, and specifically coated for corrosion resistance.
Extra consideration to element resulted in a diamond formed line-tie. “The distinctive form forces the knot to a fixed-point, stopping knot motion that may in any other case diminish the swimming motion and have an effect on the lure’s consistency,” stated Martin.

SALTIGA® Cuddler 185F FEATURES:
Massive sport subsurface lure
Distinctive dive and spiral swimming motion slightly below the floor, triggered by a freely shifting head counterweight
Aerodynamic, winged form ensures stability in crosswinds and uneven waters
Rear-weighted for prolonged casting distance, even with heavy braid
Heavy-duty BKK hooks (3/0 entrance and seven/0 again)
Sturdy thermoform ABS plastic physique
Wire-through design
WEIGHT: 3.35 OZ.
LENGTH: 7.3”
DEPTH: Subsurface
COLORS: BLUE BACK, SHADOW KILLER, GLOW KILLER, CHARTREUSE BACK, CLEAR RED KILLER, MACKEREL, and PINK MACK
MSRP $34.99
About DAIWA Company
DAIWA’s first spinning reel rolled off the meeting line in 1955. Since then, the corporate has grown into one of many largest and most influential sort out corporations on the planet immediately. To deal with gross sales and distribution in the USA, DAIWA Company first opened its doorways on September 26, 1966, working from a small facility in Culver Metropolis, California. Right now, primarily based in Cypress, California, DAIWA Company sells sort out all through the USA, Canada, Central and South America. From the very starting, DAIWA’s emphasis has been upon innovation and high quality. The result’s a protracted checklist of product options, design and supplies which have change into requirements for the fishing sort out trade. DAIWA’s long-standing file of innovation has left a visual mark on most sort out manufactured immediately and continues to advance the game of fishing. Study extra at DAIWA.us