Oceanside, CA (June 9, 2025) – Hobie® Eyewear is proud to announce its participation in Carl Jocumsen’s third Annual “Worry My Coronary heart” Lake Clear-Up, a part of the worldwide #WorldWideLakeCleanUp—a motion uniting communities around the globe to guard our lakes and waterways. On Sunday, June 29, from 9:00 AM to 12:00 PM, Hobie® Eyewear will host an area clean-up occasion at Jordan Lake, North Carolina (Farrington Level Entry Space), in solidarity with Jocumsen’s flagship clean-up at Lake Chickamauga, TN.
What started in 2023 as a grassroots effort in Knoxville has grown into a world mission, with Carl Jocumsen main the cost to wash up 100+ lakes in someday, all with one objective and one coronary heart. This 12 months, Hobie® Eyewear is proud to deliver that objective to Jordan Lake—and is inviting the general public to affix in and make a distinction.
Supporting Sustainability in Motion
Hobie® Eyewear’s participation within the #WorldWideLakeCleanUp is a part of its ongoing dedication to sustainability and waterway safety. Earlier this 12 months, the model launched its groundbreaking Hull Float sun shades—the first-ever sun shades produced from 100% upcycled Hobie® kayak plastic. Not solely do these sun shades give extra supplies new life, however they additionally float, serving to stop air pollution when sun shades by accident fall overboard. A portion of the proceeds from Hull Float additionally advantages the FishAmerica Basis, supporting conservation efforts nationwide.
“We’ve been behind Carl’s lake cleanups since his first one in Knoxville. I used to be capable of attend that one and see the unbelievable affect {that a} small group of individuals could make in only a few hours,” mentioned Dylan Coates, Hobie® Eyewear Advertising and marketing Supervisor. “This 12 months, Hobie® Eyewear has taken a three-pronged strategy in direction of sustainability. We’ve performed it on a product degree with Hull Float, we’ve partnered with the FishAmerica Basis to assist fund conservation tasks, and most significantly, we’re taking motion by organizing our personal lake cleanup.”
Get Concerned + Win Large
To encourage hands-on participation, volunteers on the Jordan Lake clean-up will obtain one raffle ticket for each bag of trash collected. Prizes embody gear and presents from occasion sponsors, with the grand prize being a Hobie Cruiser 10’6″ Inflatable SUP and a pair of Hobie® Floating Sun shades. Occasion sponsors embody: Hobie, Worry My Coronary heart, The OneCast, Carolina Kayak Anglers, Goatwood Farms, Elevate Outdoor, Get Outdoor Pedal and Paddle, NuThreadz, and Buffalo Brothers.
Occasion Particulars:
Date: Sunday, June 29, 2025
Time: 9:00 AM – 12:00 PM
Location: Jordan Lake, NC (Farrington Level Entry Space)
Be a part of the Motion
Whether or not you’re a seasoned conservationist or just wish to make a optimistic affect, that is your likelihood to be a part of one thing larger as a result of clear water begins with us.
Signal as much as be part of Hobie® Eyewear at Jordan Lake HERE.
Take part within the #WorldWideLakeCleanUp by cleansing up your personal native lake HERE.
For extra info, comply with Hobie® Eyewear on social media or go to www.hobieeyewear.com.
Because the unique licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design agency devoted to crafting and delivering distinctive eyewear globally. Specializing in non-public label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a model impressed by the legendary waterman Hobie Alter. This sun shades assortment is tailor-made for outside fans, water sports activities athletes, and people keen about journey. Since 1982, our intensive line of efficiency polarized sun shades has persistently upheld a legacy of cutting-edge imaginative and prescient expertise and design centered on enhancing efficiency. Dedicated to excellence and pushed by a shared love for enriching outside experiences, Eyeking LLC and Hobie® Eyewear collectively form the way forward for efficiency eyewear. Discover the gathering at www.eyeking.com or www.hobieeyewear.com for extra info.
