Oceanside, CA (July 1, 2025) – Hobie® Eyewear is proud to announce its return to ICAST, the world’s largest sportfishing commerce present, the place the model’s modern Hull Float sun shades will take middle stage within the New Product Showcase. As a pacesetter in efficiency eyewear for anglers and water lovers, Hobie® Eyewear continues to lift the bar by pairing daring design with purpose-driven sustainability.
Attendees can go to Sales space #1216 to discover Hobie® Eyewear’s full lineup and get an up-close take a look at Hull Float, the model’s most formidable sustainability effort so far. Engineered with frames constituted of 100% upcycled Hobie® kayak scrap plastic and bio-based polarized lenses derived from castor oil, Hull Float represents a strong fusion of eco-conscious innovation and high-performance perform. Designed to drift if dropped overboard and reduce by glare with crystal readability, this game-changing type is purpose-built for all times on the water.
The model will kick off the present on Tuesday throughout On the Water Day, the place attendees can test-drive Hull Float on Hobie® kayaks and snap a selfie with “Hobart”, Hobie® Eyewear’s larger-than-life inflatable duck mascot.
On Wednesday at 10 AM, Hobie® Eyewear will host a press convention at Press Convention Room S220 A within the Orange County Conference Middle to share extra about its long-term sustainability targets. Becoming a member of the model will likely be professional anglers Carl Jocumsen and Kristine Fischer, each of whom are actively concerned in Hobie® Eyewear’s conservation work. The occasion will highlight how upcycled Hobie® kayak plastic is remodeled into Hull Float frames, the model’s partnership with the FishAmerica Basis, and their ongoing assist of lake cleanups alongside Jocumsen’s #WorldWideLakeCleanup initiative.
“Hull Float started as an formidable, out-of-the-box concept that after appeared unattainable,” stated Dylan Coates, Advertising and marketing Supervisor for Hobie® Eyewear. “Right now, it stands as a testomony to what’s doable when innovation meets environmental accountability.”
Hobie® Eyewear’s presence at ICAST may also embody two main social occasions. On Wednesday night time, the model will sponsor an unique after-party for the upcoming tv collection Mission Fishing. On Thursday from 4–6 PM, Hobie® Eyewear will host an in-booth Joyful Hour, giving attendees an opportunity to unwind and join over drinks and giveaways.
Whether or not you’re an angler, retailer, or business media, Hobie® Eyewear invitations you to expertise how efficiency, type, and sustainability come collectively—on the water and past.
To fulfill with the Hobie® Eyewear gross sales workforce on the present, schedule an appointment HERE or e mail gross sales@hobieeyewear.com
Take a look at Hobie® Eyewear’s unique ICAST 2025 Present Particular HERE.
Because the unique licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design agency devoted to crafting and delivering distinctive eyewear globally. Specializing in personal label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a model impressed by the legendary waterman Hobie Alter. This sun shades assortment is tailor-made for outside lovers, water sports activities athletes, and people keen about journey. Since 1982, our intensive line of efficiency polarized sun shades has constantly upheld a legacy of cutting-edge imaginative and prescient know-how and design targeted on enhancing efficiency. Dedicated to excellence and pushed by a shared love for enriching outside experiences, Eyeking LLC and Hobie® Eyewear collectively form the way forward for efficiency eyewear. Discover the gathering at www.eyeking.com or www.hobieeyewear.com for extra data.
