BOULDER CITY, Nev. – December 8, 2025 – SHOT Present® Business Day on the Vary, the extremely anticipated hands-on, new product occasion held yearly the day earlier than SHOT Present®, is nearing the shut of exhibitor registration. A restricted variety of exhibit areas stay for corporations wishing to take part on January 19, 2026, on the Boulder Rifle and Pistol Membership in Boulder Metropolis, Nevada. Registration for the 2026 occasion will formally shut on December 10.
Sponsored by the Nationwide Taking pictures Sports activities Basis® (NSSF®) and formally related to SHOT Present, Business Day on the Vary is the most important and most influential one-day commerce occasion within the looking and taking pictures sports activities business. Annually, producers collect to showcase new merchandise within the taking pictures, looking and out of doors market, giving invited media and attendees an unique alternative to check and consider merchandise earlier than anybody else within the business.
A restricted variety of taking pictures bays stay for the 2026 occasion, together with:
Unique Bay: 25 or 50 yards
10×20 Taking pictures Areas: 100 to 1,000 yards
10×10 Taking pictures Areas: 100 to 1,000 yards
Non-Taking pictures Exhibit House
“Business Day on the Vary continues to be the premier platform for corporations to introduce their latest merchandise to essentially the most influential media and attendees within the business,” stated Kelsey Puryear, Business Day on the Vary co-owner and occasion supervisor. “With registration closing quickly, we encourage corporations to safe one of many remaining exhibit areas and capitalize on the unequalled visibility and hands-on engagement the occasion gives.”
Supported by the NSSF as title sponsor via 2028, Business Day on the Vary stays the one official vary occasion related to SHOT Present. Exhibitor house is proscribed, and early registration is strongly inspired.
New exhibitors can register on-line now to safe their house. Exhibitor positions are additionally accessible on-line. For added particulars and solutions to steadily requested questions, please go to the occasion web site.
For extra details about the 2026 SHOT Present Business Day on the Vary go to ShotShowRangeDay.com.
About Business Day on the Vary
Business Day on the Vary™ is the premier occasion within the taking pictures sports activities business, setting the stage for SHOT Present® every year. Held yearly the day earlier than SHOT Present opens, this unique, invitation-only occasion gives certified media, influencers, ambassadors and key SHOT Present attendees, together with patrons from retail, wholesale and regulation enforcement with the primary hands-on alternative to expertise the latest firearms, ammunition and taking pictures equipment hitting the market.
As the most important and most influential vary day of its variety, Business Day gives an unmatched setting for testing and evaluating merchandise in a real-world setting—connecting high manufacturers with crucial voices and decision-makers within the business. Owned and operated by CMG Advertising & Occasions and Triple Curl Promoting and PR, and proudly supported by NSSF as title sponsor, Business Day on the Vary is the place SHOT Present really begins.
