SITKA Announces Additions and Territory Realignment to Optimize Sales Team

Strategic adjustments will higher align the gross sales pressure with present and future enterprise priorities

BOZEMAN, Mont. (April 9, 2025) — SITKA Gear, the chief in high-performance searching and outside attire, declares strategic adjustments to its gross sales consultant protection to align gross sales experience with the enterprise’s rapid and forthcoming priorities. These adjustments will improve market presence, improve service to SITKA’s retail buyer base, and ship premium shopper experiences in partnership with SITKA retailers.

As a part of the prioritization of continuous efforts to develop with and spend money on key retail companions in strategic markets, SITKA is including three new gross sales representatives in key areas to bolster its already high-performing gross sales crew, whereas additionally increasing and realigning gross sales territories to make sure balanced protection of key accounts and maximize market potential.

“We’re dedicated to strengthening SITKA’s presence in wholesale channels via strategic investments and, as at all times, by prioritizing the hiring of the perfect folks,” mentioned SITKA Enterprise Chief Theresa Spangler. “Doing these items permits SITKA to raised help its retail companions, ship progressive product tales in present and future market segments whereas greatest equipping the model to realize its formidable development goals.”

Additions to SITKA’s gross sales consultant crew embrace:

George Prepare dinner, a gross sales consultant working within the Pacific Northwest, joins SITKA with greater than 35 years of profitable gross sales expertise in each the fishing and searching classes.

John Sherman of Sherman & Associates Inc. will signify SITKA in Utah, California, Nevada and Arizona, and brings greater than 1 / 4 century of expertise representing most of the largest attire and tools manufacturers within the fishing {industry}, together with Simms, Fishpond, and Redington.

Justin Sterner of Open air East will signify SITKA within the Mid-Atlantic and New England areas, delivering premium gross sales and help to retailers within the searching, fishing and outside markets. Sterner has 25 years of expertise representing ultra-premium manufacturers within the fishing house and adjoining classes, together with Simms, RL Winston, and Scientific Anglers.

“We’re excited to welcome these gifted people to SITKA’s gross sales crew and get began capitalizing, as a model, on their experiences and connections at quite a few ranges on this {industry},” mentioned SITKA Wholesale Gross sales Chief Tim Dennis. “Their experience, professionalism and enthusiasm might be invaluable as SITKA continues to ship distinctive service and product improvements for our retail companions.”

Along with including three profitable {industry} veterans to its gross sales crew, SITKA additionally declares the sales-territory growth for a longtime member of its gross sales crew. Jeff Watt, a 35-year veteran of gross sales within the searching and fishing industries who joined SITKA in 2011, will now be liable for Indiana, Michigan, Minnesota, North Dakota, South Dakota and Wisconsin along with his present territory, which incorporates Arkansas, Illinois, Iowa, Kansas, Missouri and Nebraska.

“Jeff has constantly demonstrated distinctive gross sales efficiency and a deep dedication to SITKA’s retail companions and the SITKA model,” Dennis mentioned. “This territory growth will allow Jeff to establish and capitalize on development alternatives in these states and key markets, driving gross sales development and increasing SITKA’s market presence.”

About SITKA

SITKA, primarily based in Bozeman, Montana, created and leads the technical searching attire class. The corporate is acknowledged for its dedication to repeatedly enhancing the life expertise of the hunter and for its help of wholesome ecosystems and wildlife populations. SITKA merchandise work collectively in methods, and every bit is designed and examined rigorously in each the lab and the sector. SITKA is owned by W.L. Gore & Associates, a complicated supplies firm well-known for Gore-Tex™ materials and plenty of different industry-leading improvements that present sturdy consolation and safety to outside fans. Go to sitkagear.com to study extra about how SITKA enhances the complete life expertise of the hunter.