BOULDER CITY, Nev. – June 17, 2025 – Sponsorship alternatives at the moment are out there for the twenty first annual SHOT Present® Business Day on the Vary, happening Monday, January 19, 2026, on the Boulder Rifle and Pistol Membership in Boulder Metropolis, Nevada. Because the unique vary occasion related to SHOT Present, Business Day provides the chance for manufacturers to have interaction with media and attendees in a hands-on setting earlier than the present formally begins.
This 12 months’s featured sponsorships embrace the Media and Attendee Lunch Sponsorships, App Sponsorship and Workers On-Floor Transportation Sponsorship, designed to ship most publicity and interplay with attendees all through the day.
“These sponsorships elevate model presence throughout Business Day’s most high-traffic moments,” stated Kelsey Puryear, Business Day on the Vary supervisor. “From powering how attendees navigate the day to fueling media and patrons between classes, these activations assist sponsors make connections with the individuals who form the business.”
The Media and Attendee Lunch Sponsorships supply high-impact visibility in the course of the occasion’s peak gathering intervals. Sponsors will obtain distinguished branding throughout the eating areas, reaching each the morning media group and the afternoon wave of invited attendees.
The App Sponsorship places a model on the fingertips of each participant through the official Business Day cellular app, which attendees use to plan their day, view maps and entry exhibitor data.
The Workers On-Floor Transportation Sponsorship locations a sponsor’s branding on the shuttle system that transports the employees all through the vary, providing a number of impressions at vital touchpoints all through the day.
These sponsorships complement a spread of extra alternatives for manufacturers trying to construct early buzz round new merchandise generate media protection and join with decision-makers forward of SHOT Present.
“Business Day on the Vary has been an extremely helpful platform for Henry Repeating Arms. It provides us the right alternative to showcase our new product launches in a hands-on setting with out the complexity and expense of internet hosting our personal standalone occasion,” stated Dan Clayton-Luce, vp of communications at Henry Repeating Arms. “The attendee checklist is extremely centered, who aren’t simply evaluating and having a subject day, however actively publishing content material and protection, lots of which will get revealed the exact same day. It’s been a robust method for us to kick off our present with speedy momentum and buzz.”
With the Nationwide Taking pictures Sports activities Basis persevering with as title sponsor by way of 2028, Business Day stays the business’s most influential hands-on occasion. Exhibitor house and sponsorships are restricted.
To view all sponsorship choices, go to shotshowrangeday.com/sponsorships.
For extra details about the 2026 SHOT Present Business Day on the Vary, go to ShotShowRangeDay.com.
About Business Day on the Vary
Business Day on the Vary™ is the premier occasion within the capturing sports activities business, setting the stage for SHOT Present® every year. Held yearly the day earlier than SHOT Present opens, this unique, invitation-only occasion supplies certified media, influencers, ambassadors and key SHOT Present attendees, together with patrons from retail, wholesale and legislation enforcement with the primary hands-on alternative to expertise the most recent firearms, ammunition and capturing equipment hitting the market.
As the biggest and most influential vary day of its sort, Business Day provides an unmatched setting for testing and evaluating merchandise in a real-world setting—connecting high manufacturers with a very powerful voices and decision-makers within the business. Owned and operated by CMG Advertising & Occasions and Triple Curl Promoting and PR, and proudly supported by NSSF as title sponsor, Business Day on the Vary is the place SHOT Present actually begins.
