SWAROVSKI OPTIK N.A. Announces New CEO for the Americas

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian firm, broadcasts Roland Wolff as new CEO.

Roland will likely be accountable for the complete operational administration and strategic growth of enterprise actions within the Americas. Albert Wannenmacher, who has headed the Americas enterprise since 2007 and labored for SWAROVSKI OPTIK for a complete of 36 years, ended his operational actions on July 31, 2025.

Roland Wolff, born in Germany, studied enterprise administration in Bremen and brings a few years of expertise within the administration of a conventional premium optics model to his new function. He’s a confirmed specialist for the American market. For 17 years, Roland held numerous administration positions for Leica Digicam North America, within the areas of company retail and e-comm, advertising and marketing, enterprise growth and go-to-market. Most lately, he efficiently constructed up the native marketplace for three years as Basic Supervisor of Latin America. Previous to becoming a member of SWAROVSKI OPTIK, Roland was Basic Supervisor and VP of Operations North America at Harlowe Lighting, the place he was accountable for all enterprise growth in North America, from provide chain optimization to the profitable implementation of selling and gross sales methods.

Paul Churchill, CMO and CSO of SWAROVSKI Optik in Austria stated, “With Roland, we’re gaining an revolutionary chief for our firm who has a powerful give attention to attaining strategic and operational objectives. On the identical time, he attaches nice significance to creativity and promotes cooperation in robust groups.”

Roland Wolff acknowledged, “For me, SWAROVSKI OPTIK is the main premium sports activities optics producer on the planet, and I’m wanting ahead to additional increasing our presence within the American market with an excellent crew. Collectively we’ll make a distinction.”